Read the following articles:

Bamboozled.pdf

Explore:  http://www.theretailequation.com/Consumers/ (Links to an external site.)

Minimum word count is 350, not including restating the questions (which you must do or you will lose points).  

1. In chapter 2, pages 37-39 in your text, it talks about how the concept of “customer-centric” is important.    If a company uses Retail Equation to check on every customer’s return, describe how they are or are not being customer-centric.  Defend your answer citing the readings and the textbook (cite page numbers).
2. On page 47 in your text, it begins talking about the concept of “trust” in a relationship.  If a retailer uses a Retail Equation (or another service like it), are they trading a trustful relationship based on the amount of money lost on return fraud?  Have they chosen money over trust?  Defend your answer citing the readings and the textbook (cite page numbers).
3. Should retailers notify shoppers BEFORE they purchase about the return policy that includes the information that their drivers license information and return activity are being entered into a database and monitored?
4. Will you contact Retail Equation to find out your Return Activity Report?  Why or why not?