Instructions Assignment #2: Persuasive Paper (20%) In assignment 2, students will write a persuasive essay in response to the theme: “It isn’t enough for a multinational corporation to be socially responsible; they must be a triple bottom line company to meet their ethical obligations” Required Elements of Assignment #2 – Persuasive Essay: · Write a persuasive essay either supporting or denying the veracity of the theme statement; · The argument should include a discussion of the differences between corporate social responsibility and the triple bottom line concepts. · Include a discussion about the idea of distributive justice and the current distribution of wealth; Required Formatting of Persuasive Essay: This essay should be double-spaced, 12-point font, and four to six pages in length excluding the title page and reference page; Title page; Introductory paragraph and a summary paragraph; Write in the third person; Use APA formatting for in-text citations and a reference page. You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary; Submit the paper in the Assignment Folder. Persuasive Writing Resources: · Tips on Writing a Persuasive Essay http://www.time4writing.com/writing-resources/writing-resourcespersuasive-essay/ · How to Write a Persuasive Essay http://www.writeexpress.com/persuasive-essay.html · Argumentative Essays https://owl.english.purdue.edu/owl/resource/685/05/ Tips For Writing a Persuasive Essay: · Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic and fairness will help to keep it strong. · Make your best argument your last argument. · Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and that you write as an authority on the subject. · No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because the reader is less likely to think you are writing from fact than fiction. · No personal experiences unless they are generic meaning everyone has them and can relate to them and they convey a vivid and immediate image.
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