The four Ps of marketing are Product, Place, Price, and Promotion.

Mini-Case 5 assignment: Research and answer the following questions

The four Ps of marketing are Product, Place, Price, and Promotion.  Provide one example of how each of the four Ps could be used to help a government agency, an NGO, or an IGO accomplish its objectives.  You may use different agencies for each “P”.  Hint:  state the example, and explain how it would work.  For example, Maryland might declare a sales tax holiday (Price) to stimulate its economy by creating incremental purchases among Maryland residents and by attracting buyers from adjoining states.

Use this week’s assigned readings, along with any additional Internet research you feel is necessary, to complete this assignment. This may take independent research beyond the weekly readings to fully answer this question.

ditation and references required

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