The plan chosen is Alpro
The BRANDING Plan (±800 words)
What are the processes and planning involved in the proposed brand change? A shortlist of consultancies that you have chosen to work with, clearly showing your selection criteria and final choices.
The branding brief
Timeline with design phases and brand rollout with chosen agency (what activities – whichmedia channels and where and when)
Your approach to budget, scope, management and measurement of your proposed brander invention
The Plan should include citations to any literature throughout (Harvard style) with a complete list of References and Bibliography at the end. Visual and competitor material that supports the changes to the brand should be included within the body of the report and/or the Appendix.
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