Measuring Success marketing
It’s important to determine if the techniques you are implementing have the desired result. For this portion of your marketing plan, in 2 pages
- What are the specific criteria you will use to measure the results and success of your Internet Marketing plan?
- Consider such measures as click-throughs on certain pages, online transactions, number of email addresses captured each day, etc.
- Explain why you have chosen these criteria. How will they indicate success?
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