What information does this marketing campaign give you about overall marketing management at this organization?

Marketing Campaign Paper

Research a recent real-life marketing campaign, providing links to the organization, product, or campaign being discussed. In a well written paper, assess the marketing campaign using the following questions as a guide:

  • What marketing concepts and tools did the campaign utilize?
  • What marketing concepts and tools were overlooked or not used?
  • How was integration important to the campaign?
  • What do you think makes the campaign successful or unsuccessful?
  • What recommendations would you make to improve this marketing campaign?
  • What information does this marketing campaign give you about overall marketing management at this organization?

Support your discussion with research.

Your paper should meet the following requirements:

  • Be 3-4 pages in length
  • Cite a minimum of two credible sources
  • Be formatted according to APA requirements

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