Marketing Campaign Paper
Research a recent real-life marketing campaign, providing links to the organization, product, or campaign being discussed. In a well written paper, assess the marketing campaign using the following questions as a guide:
- What marketing concepts and tools did the campaign utilize?
- What marketing concepts and tools were overlooked or not used?
- How was integration important to the campaign?
- What do you think makes the campaign successful or unsuccessful?
- What recommendations would you make to improve this marketing campaign?
- What information does this marketing campaign give you about overall marketing management at this organization?
Support your discussion with research.
Your paper should meet the following requirements:
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