Assignment – Week 7 Managerial Economics/Strategic Analysis
This week’s paper is required to be approximately 4 -6 pages in length, not including the title page and the reference page. No paper should be fewer than 1400 words. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you have quotes included in your paper, you should have more than 1400 words to compensate. Your work will be automatically reviewed by Turnitin upon submission. Please make sure you have cited your work properly.
After reading chapters 9 & 10 from week 6 and reading chapters 11 & 12 from week 7 you should have an understanding of the types of strategic control, the need for balance between rewards, culture, and boundaries, the pros and cons of different organizational structures, the elements of effective leadership, ethics programs, the types of risk a company may take. After reading the attached articles below, you then can incorporate all of these strategies with the managerial economic impact certain decisions will have on a company.
Read the two articles attached about managerial economics.
Research this company using at least (2) outside scholarly articles. Do not use a website as a reference. Your reference source must have an author.Discuss these six topics in relation to your company and also incorporate the issue of managerial economics within your company and how the economic situation of today influences the strategic decisions your company is making. Each of the six topics discussed should be in bold print. For example, one topic you may choose may be how your company attains balance between culture, rewards, and boundaries. Another topic may be your company’s organizational structure and why they have the structure they have.
Give examples using the terms and concepts in your textbook and your research articles.
B. What is the importance of each of the six topics within your company?
C. What is the usefulness of understanding this topic in today’s corporate structure?
D. How does managerial economics fit into your topic?
HERE ARE THE CASES TO CHOOSE FROM:
CASE 1 Robin Hood
CASE 2 Edward Marshall Boehm, Inc.
CASE 3 American International Groups and the Bonus Fiasco
CASE 4 Pixar
CASE 5 The Casino Industry
CASE 6 Apple Inc.: Still Taking a Bite Out of the Competition?
CASE 7 Weight Watchers International Inc.
CASE 8 Jamba Juice
CASE 9 Ann Taylor: Survival in Specialty Retail
CASE 10 Heineken
CASE 11 QVC
CASE 12 World Wrestling Entertainment
CASE 13 eBay: Expanding into China
CASE 14 Microfinance: Going Global and Going Public?
CASE 15 McDonald’s
CASE 16 The Movie Exhibition Industry 2013
CASE 17 Is Dippin’ Dots Frozen Out?
CASE 18 Johnson & Johnson
CASE 19 Zynga
CASE 20 The Boston Beer Company
CASE 21 Southwest Airlines: Is LUV Soaring or Sour?
CASE 22 JetBlue Airlines: Getting Over the “Blues”?
CASE 23 Beiersdorf AG: Expanding Nivea’s Global Reach
CASE 24 Louis Vuitton
CASE 25 Nintendo’s Wii U
CASE 26 Backers Beware: Kickstarter Is Not a Store
CASE 27 Samsung Electronics
CASE 28 Procter & Gamble
CASE 29 FreshDirect: Is It Really Fresh?
CASE 30 General Motors
CASE 31 Is One Ford Really Working?
CASE 32 Campbell: Is the Soup Still Simmering?
CASE 33 United Way Worldwide
CASE 34 Keurig: Convenience, Choice, and Competitive Brands
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