What Product Life Cycle stage is it in?

Marketing Plan Assignment PowerPoint – Wedding Planning Business

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Really need this assignment completed! Due tomorrow at midnight! Been out of town and unable to get it done! Thanks in advance!

Incorporate the concepts you have learned throughout the course to create a formal marketing plan. The marketing plan will consist of a 20-35 slide PowerPoint deck on a selected product or service. The Marketing Plan should be targeted to an executive audience or a potential investor. Use each week’s study of principles and concepts to begin drafting your marketing plan as you progress through the course.

Step 1: Select a product or service and submit your choice by the end of week 2

Select a product or service that you can obtain sufficient marketing information on, or if you are interested in starting your own business, you may elect to present a product or service that you intend to personally market.

If you decide to use a nationally recognized product/service, you may incorporate their existing marketing campaigns into your plan; however, you must add your own marketing communications ideas as well. If you work for a small organization that does not have a formal marketing plan, you may use this opportunity to develop one.

Step 2: Conduct a situational analysis

Research and apply the weekly concepts to your chosen product or service to complete a situational analysis and begin developing your marketing plan. Analyze the company’s website, social media outlets, and other external sources for information. You may want to interview a company representative. Marketing plans based solely on information found on the company’s website will be incomplete and unsatisfactory.

Marketing Plan Slides

Use the following outline to build your Marketing Plan.

  • Title Page
  • Table of Contents
  • Executive Summary

o Create a high-level summary of the plan’s content and purpose. • Description of Product/Service

o What is it, what does it do?

o Who owns it?

o What Product Life Cycle stage is it in?

• Value Proposition

o Why would a customer buy it?

o What is the value that it delivers?

o Create a 2-3 sentence value proposition statement encompassing information above.

This statement is used for marketing messaging campaigns. • Features and Benefits

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