Which retail operations may have located in your immediate region based on these profiles?

C6 Consumer Behavior


PRIZM Analysis


Go to the PRIZM NE site at http://www.claritas.com/MyBestSegments/Default.jsp?ID=0&SubID=&pageName=Home

Click on the Segment Look-Up tab and review some of the category descriptions. Read a couple that you believe might fit you. Then, click on the Using My Best Segments tab to get an idea of how businesses might use such information. Finally, click on the Zip Code Look-Up tab, enter your zip code, and review the categories that define your neighborhood.

In a well-written, 3- to 4-page paper demonstrating APA standards, answer the following questions:


  • Do the categories assigned to your zip code define your neighborhood accurately? Do you see yourself in one of the categories listed? If so, which one?
  • How might this information be valuable to marketers of products to you and the other categories listed for your neighborhood?
  • What promotions do you receive through the mail that are, in your opinion, targeting your neighbors and yourself based on the classifications?
  • Which retail operations may have located in your immediate region based on these profiles?
  • In summary, are you and your neighborhood accurately captured in the PRIZM NE classifications? Why or why not?
  • Be as specific as possible and provide examples. Is your neighborhood’s PRIZM designation reflected in the demographics, lifestyle and related resident consumer buying habits and behaviors, as well as community and retail development?


Your paper should meet the following requirements:


  • 3-4 pages in length, not including title or reference pages
  • Formatted according to the APA Requirements
  • Include at least 3 outside resources. (The U.S. Census Bureau website and/or local community websites are good potential resources for this type of information.)


Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.