Consumer Health Choices and Behaviors

Manufacturing and pharmaceutical are two types of firms that aggressively market the over-the-counter or prescription drugs they produce. This Discussion will focus on the impact that marketing strategies have on consumers as well as address your own purchasing experiences.

To prepare for this Discussion, visit the Walden Library and find two articles about consumer buying habits that address the following questions.

• Do consumers base their product choices on price, brand, or research findings?
• Are there variations with respect to demographics?

Read a selection of your colleagues’ postings.

Post a comprehensive response to the following:

• How does health literacy influence consumer choices and behaviors?
• Provide an example of how marketing, the media, and your level of health literacy has impacted at least one choice you’ve made as a health consumer.
• Offer 2-3 examples of how health literacy of individuals and the nation may be improved.