Identify how the six segments of the general environment affect an industry and its firms.

Assignment#2 External and Internal Environments

Assignment 2: External and Internal Environments

Due Week 4 and worth 350 points

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s resources, capabilities, and core competencies.
Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Identify how the six segments of the general environment affect an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that impact the firm.
Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 350	Assignment 2: External and Internal Environments
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. Weight: 10%	Did not submit or incompletely chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Did not submit or incompletely assessed how these segments affect the corporation you chose and the industry in which it operates.	Insufficiently chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Insufficiently assessed how these segments affect the corporation you chose and the industry in which it operates.	Partially chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Partially assessed how these segments affect the corporation you chose and the industry in which it operates.	Satisfactorily chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Satisfactorily assessed how these segments affect the corporation you chose and the industry in which it operates.	Thoroughly chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Thoroughly assessed how these segments affect the corporation you chose and the industry in which it operates.
2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past. Weight: 15%	Did not submit or incompletely chose the two (2) that you estimate are the most significant for the corporation you chose. Did not submit or incompletely evaluated how well the company has addressed these two (2) forces in the recent past.	Insufficiently chose the two (2) that you estimate are the most significant for the corporation you chose. Insufficiently evaluated how well the company has addressed these two (2) forces in the recent past.	Partially chose the two (2) that you estimate are the most significant for the corporation you chose. Partially evaluated how well the company has addressed these two (2) forces in the recent past.	Satisfactorily chose the two (2) that you estimate are the most significant for the corporation you chose. Satisfactorily evaluated how well the company has addressed these two (2) forces in the recent past.	Thoroughly chose the two (2) that you estimate are the most significant for the corporation you chose. Thoroughly evaluated how well the company has addressed these two (2) forces in the recent past.
3. With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future Weight: 15%	Did not submit or incompletely predicted what the company might do to improve its ability to address these forces in the near future.	Insufficiently predicted what the company might do to improve its ability to address these forces in the near future.	Partially predicted what the company might do to improve its ability to address these forces in the near future.	Satisfactorily predicted what the company might do to improve its ability to address these forces in the near future.	Thoroughly predicted what the company might do to improve its ability to address these forces in the near future.
4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer. Weight: 10%	Did not submit or incompletely assessed the external threats affecting this corporation and the opportunities available to the corporation. Did not submit or incompletely gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Did not justify your answer.	Insufficiently assessed the external threats affecting this corporation and the opportunities available to the corporation. Insufficiently gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Insufficiently justified your answer.	Partially assessed the external threats affecting this corporation and the opportunities available to the corporation. Partially gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Partially justified your answer.	Satisfactorily assessed the external threats affecting this corporation and the opportunities available to the corporation. Satisfactorily gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Satisfactorily justified your answer.	Thoroughly assessed the external threats affecting this corporation and the opportunities available to the corporation. Thoroughly gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Thoroughly justified your answer.
5. Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices. Weight: 15%	Did not submit or incompletely gave your opinion on the corporation’s greatest strengths and most significant weaknesses. Did not submit or incompletely chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Did not submit or incompletely justified your choices.	Insufficiently gave your opinion on the corporation’s greatest strengths and most significant weaknesses. Insufficiently chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Insufficiently justified your choices.	Partially gave your opinion on the corporation’s greatest strengths and most significant weaknesses. Partially chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Partially justified your choices.	Satisfactorily gave your opinion on the corporation’s greatest strengths and most significant weaknesses. Satisfactorily chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Satisfactorily justified your choices.	Thoroughly gave your opinion on the corporation’s greatest strengths and most significant weaknesses. Thoroughly chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Thoroughly justified your choices.
6. Determine the company’s resources, capabilities, and core competencies. Weight: 10%	Did not submit or incompletely determined the company’s resources, capabilities, and core competencies.	Insufficiently determined the company’s resources, capabilities, and core competencies.	Partially determined the company’s resources, capabilities, and core competencies.	Satisfactorily determined the company’s resources, capabilities, and core competencies.	Thoroughly determined the company’s resources, capabilities, and core competencies.
7. Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above. Weight: 10%	Did not submit or incompletely analyzed the company’s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.	Insufficiently analyzed the company’s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.	Partially analyzed the company’s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.	Satisfactorily analyzed the company’s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.	Thoroughly analyzed the company’s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.
8. 3 references Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
9. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present

Explain the importance of situating a society’s cultural and artistic expressions within a historical context.

Assignment 3: Cultural Activity Report – HUM

Assignment 3: Cultural Activity Report

Due Week 5 and worth 100 points

As a way of experiencing the Humanities beyond your classroom, computer, and textbook, you are asked to do a certain type of “cultural activity” that fits well with our course and then report on your experience. Your instructor will require you to propose an activity and get instructor approval before you do it and report on it (students should look for any instructions in that respect). Every effort should be made to ensure that this is a hands-on experience (not a virtual one), that this activity fits the HUM 111 class well, and that the activity is of sufficient quality for this university course. The two (2) key types of activities are a museum visit or a performance. Note: This must not be a report on the same activity (and certainly not the same report) as done for another class, like HUM 112. For instance, one might go to the same museum as done for HUM 112, but this HUM 111 report will focus on entirely different works and displays.

Visit a museum or gallery exhibition or attend a theater or musical performance before the end of Week 5. The activity (museum or performance) should have content that fits our course well. Have fun doing this.
Write a two to three (2-3) page report (500-750 words) that describes your experience.

- Clearly identify the event location, date attended, the attendees, and your initial reaction upon arriving at the event.
- Provide specific information and a description of at least two (2) pieces (e.g., art, exhibits, music, etc.).
- Provide a summary of the event and describe your overall reaction after attending the event.
- Use at least the class text as a reference (additional sources are fine, not necessary unless required by your content). Your report should include connections you make between things observed in your activity and things learned in the course and text.

Note: Submit your cultural activity choice to the instructor for approval before the end of Week 5 (earlier is even better). Look for guidance from the instructor for how or where to make your proposal. You may also seek advice from your instructor (provide your town/state or zip code) for a good activity in your general area.

Visiting a Museum

It makes sense to approach a museum the way a seasoned traveler approaches visiting a city for the first time. Find out what there is available to see. In the museum, find out what sort of exhibitions are currently housed in the museum and start with the exhibits that interest you.
If there is a travelling exhibition, it’s always a good idea to see it while you have the chance. Then, if you have time, you can look at other things in the museum.
Every effort should be made ahead of time to identify a museum that has items and works one can easily connect to our HUM 111 class and book. Since HUM 111 covers from ancient times to the 1500s AD, it makes more sense to focus on items from that time frame. In general, museums with artistic cultural artifacts and fine arts work better than history museums.
Any questions about whether a museum-visit activity fits the course and assignment well enough will be decided by the instructor when the student seeks approval for the activity. Any alternative activity outside the normal ones listed here, such as for those limited by disability or distance, will be determined by the instructor. Generally, we do not expect students to travel over an hour to get to an approved activity.
Take notes as you go through the museum and accept any handouts or pamphlets that the museum staff gives you. While you should not quote anything from the printed material when you do your report, the handouts may help to refresh your memory later.
The quality of your experience is not measured by the amount of time you spend in the galleries or the number of works of art that you actually see. The most rewarding experiences can come from finding two (2) or three (3) pieces of art or exhibits which intrigue you and then considering those works in leisurely contemplation. Most museums even have benches where you can sit and study a particular piece.
If you are having a difficult time deciding which pieces to write about, ask yourself these questions: (1) If the museum you are visiting suddenly caught fire, which two (2) pieces of art or exhibits would you most want to see saved from the fire? (2) Why would you choose those two (2) particular pieces?

Attending a Performance

Check your local colleges to see if there are any free or low-cost performances or student recitals. Student performances are generally of almost the same quality as professional performances, but typically cost much less. However, performances of high school level or lower will not meet this requirement.
A performance that is relevant to a HUM 111 course is more difficult to find than a performance that would be relevant to HUM 112 (which covers from 1600 to the present). However, our course does cover Shakespeare and Greek tragedy and drama, so any performances of those will work. Note: One can sometimes find music performances of music from the Renaissance or Reformation period, or even earlier.
Any questions about whether a performance activity fits the course and assignment well enough will be decided by the instructor when the student seeks approval for an activity. Any alternative activity outside the normal ones listed here, such as for those limited by disability or distance, will be determined by the instructor. Generally, we do not expect students to travel over an hour to get to an approved activity.
Unlike visiting a museum, where you can wear almost anything, people attending performances are often expected to “dress up” a bit.
Take a pen or pencil with you and accept the program you are offered by the usher; you will probably want to take notes on it during or after the performance.
Turn off your cell phone before entering the auditorium. Do not use your phone to record the music or to take pictures or videos. To play it safe, turn the phone off.
Most long musical performances have at least one (1) intermission. If the lights start blinking, it is a sign that the performance is about to begin.
Look for very specific things (such as a particular piece of music or the way certain instruments sounded at a specific time) which tend to stand out as either enjoyable or not enjoyable. Be sure to take notes of the things which you find enjoyable as well as the things which are not enjoyable.

If a student is unable to attend a cultural event in person due to circumstances beyond the student’s control, then the instructor will recommend an alternate event / activity for the student to “attend” online. The “virtual” event / activity is usually only for students who, due to their physical location, cannot possibly attend an event / activity in person; typically, these students are stationed overseas or have no means of transportation. Experience shows most museums and activities are modest in cost and manageable for students, and you will often see students from other universities there on similar course projects. If you are facing financial hardship, keep in mind that many museums have a free day each week and performance discounts are often available for students and veterans, among others. Feel free to ask your instructor to help with finding low-cost options. If you believe that you have a legitimate reason for attending a “virtual” activity, you must contact the instructor no later than Week 5 for your request to be considered.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA style format. Check with your professor for any additional instructions. (Note: Students can find APA style materials located in the course shell for reference).
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Explain the importance of situating a society’s cultural and artistic expressions within a historical context.
Examine the influences of intellectual, religious, political, and socio-economic forces on social, cultural, and artistic expressions
Use technology and information resources to research issues in the study of world cultures.
Write clearly and concisely about world cultures using proper writing mechanics.

Are you surprised to see the trends of the most common behaviors?

Healthy Lifestyles

Research the South University Online Library and the Internet to read more about the behavioral patterns. Conduct an interview (via phone or face-to-face) of ten or more people in the age group of fifteen to sixty-four years, to survey the impression of their health, health problems, and lifestyle choices.

Ask the following questions, while conducting the interview:

Do you smoke?
Do you drink alcohol?
Do you wear a seatbelt while driving a car?
Do you talk on the phone while driving?
Do you exercise four to five times a week?
Do you eat a healthy diet with fruits, vegetables, fish, chicken, and whole grain?
Do you suffer from any of the following conditions: high blood pressure, stress, weight issues, or diabetes?

Compile the data collected through the interview for each category of questions, taking into consideration the age group to which they belong.

For doing so, create a three column chart.

In the first column, list the health behaviors for which people were interviewed.
In the second column, list the percentage of individuals interviewed against each behavior.
In the third column, list the percentage of people who believe they have healthy lifestyles (information can be found in the text readings or from the Internet).

Next, analyze the chart to understand how these columns differ from each other.

In a Microsoft Word document, create a 3- to 4-page report of your analysis, answering the following questions:

Are you surprised to see the trends of the most common behaviors? Discuss.
Did an individual’s age relate to his or her health behavior? For example, do individuals in the age group of fifty to sixty years have different behaviors than individuals in the age group of thirty to forty years?
What are some of the changes that the people you interviewed could implement in their lifestyles and behaviors to improve their health status?

Support your responses with examples.

Cite any sources in APA format.

Assignment 2 Grading Criteria	Maximum Points
Analyzed and researched about the behavioral patterns of different people in the age group of fifteen to sixty-four years old by conducting interviews.	60
Summarized the data collected through the interview for each category of health behavior, taking into consideration the age group to which the individuals belong.	60
Analyzed and created a three column chart, comparing the percentage of individuals interviewed against each health behavior and the percentage of people who believe they have healthy lifestyles.	40
Written components.	40
Total:

Why do you believe this assessment method to be the best option?

CONTEMPORARY ISSUES IN ORGANIZATIONAL LEADERSHIP TWO ASSIGNMENTS

MUST BE 400 word count FOR EACH ASSIGNMENT (TWO ASSIGNMENTS TOTAL)

THIS PAPER IS DUE 7 HOURS FROM NOW THE SOONER THE BETTER NO LATE WORK NO PLAGIARISM AND USE PROPER WRITING SENTENCING/PRONUNCIATIONS ALSO..

ASSIGNMENT 1

The research and practice of leadership focuses on the leader while the role of the follower is often neglected.

ANSWER ALL LETTERS BELOW AND SEPERATE THEM WITH EACH HEADLINER ABOVE THE ANSWER…SO THAT ALL LETTERS ARE ANSWERED PROPERLY

Using the overview provided in this week’s lecture and readings, how do follower perceptions affect a leader’s style?
How might you best assess follower perceptions of your leadership style?
What can/should a leader do when the perceptions of the followers are not aligned with the leader’s self-perceptions?
Why do you believe this assessment method to be the best option?

ASSIGNMENT 2

Those leaders who have the greatest impact are those who can influence a group or team.

ANSWER THE FOLLOWING QUESTIONS BELOW THOROUGHLY

Briefly discuss the difference between a group and a team, and the strategies a leader should consider to influence a group or team.

THIS ASSIGNMENT IS DUE TODAY 7 HOURS FROM NOW THE SOONER THE BETTER ANY OUTSIDE SOURCES MUST BE IN APA FORM THROUGHOUT THE PAPER AND WITH AN REFERENCE PAGE. ALL SOURCES MUST BE FROM SCHOLARLY ARTICLES…

What are the four key factors that a newly promoted leader needs to focus on?

Marketing

Define business operations.

List the three primary functions of a business’s operations.

List the six key functions that all businesses need to address just as part of doing business

Define managing versus leading

Describe one of the major differences between leaders and managers

What are the four key factors that a newly promoted leader needs to focus on?

Identify the 4 main functions of management.

Define the role of Human Resource Management or HRM as it’s often referred to.

Explain how HRM professionals are now viewed and what their main goal is.

What is the marketing mix?

Why do you believe this particular theory is the best for your organization?

Organization Behavior5

The organization you selected in Week 1 is designing training for all the managers at all levels. It wants to base the training on one leadership theory.

Tasks:

Write a paper recommending a leadership theory. Address the following:

Why do you believe this particular theory is the best for your organization? What is your rationale? What research can you cite to support your choice? What are the factors in your organization that make your selected leadership theory the best choice?
How will using this theory positively impact the following variables?
- Managers’ behavior toward subordinates and its effect on subordinates
- Communication
- Motivation of subordinates
- Group and team behavior
- Decision making
- Culture

Be sure that you conduct the research necessary to support your conclusions and cite your sources appropriately.

Submission Details:

Present a 7- to 10-page paper in a Microsoft Word document formatted in APA style.
On a separate page, cite at least three sources using APA format.

Explain and describe what parts of the interaction employed effective listening and speaking in the negotiation.

Business Negotiations and Conflict Management/REY Writer

Assignment 2: The Importance of Listening and Responding in Effective Negotiation

The purpose of this assignment is to highlight the importance of listening and responding in negotiations and to identify ways to improve listening and speaking in various negotiation situations.

Consider a situation you observed or participated in where a negotiation occurred. This can be a situation at home as child negotiating a later bed time or a situation at work such as a co-worker negotiating for additional time off. An example of a negotiation is provided in the Webilography and is entitled: Classic Sesame Street: Ernie and Bert Can’t Communicate. Determine the kind of listening skills used in the interaction of your chosen negotiation.

Prepare a 3-5 page paper which addresses the following:

Respond to the following:

Describe the negotiation you observed or participated in.
Explain and describe what parts of the interaction employed effective listening and speaking in the negotiation.
Explain and describe what parts of the interaction employed ineffective listening and speaking in the negotiation.
Suggest and explain at least two alternative strategies which could have been used to improve communication within this negotiation.

Make sure you clearly articulate your chosen negotiation and thoroughly explain each section in your paper. Apply current APA standards for writing style to your work and cite at least 2 references (one of which may be your text book) in your paper.

Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.

STRATEGIC MARKETING PLAN

STRATEGIC MARKETING PLAN

EXECUTIVE SUMMARY

An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.

MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

MARKETING MIX: CHANNELS OF DISTRIBUTION

Channels of Distribution: Specify the type of distribution channel you will use and include rationale.

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

CONCLUSION

REFERENCES

The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like “I”, “we” and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.

Grading will be based on content, application, research, mechanics (APA format, spelling grammar, and punctuation), and style (organization, readability, and using your own words).

Please provide in paper

APA format

In text citations with references and links such as the ones provided below

In text Citation: (Broadman, 2011).

References:

Broadman, H. (2011). Navigating the risks and opportunities in emerging markets. Retrieved From: http://www.pwc.com/us/en/view/issue-15/navigating-risks-opportunities-emerging-markets.jhtml

100% plagiarism free

Can management fire workers for trying to organize?

Write 4 pages

Must Be authentic and pass checker!!!

Unions

Scenario

You are a consultant tasked with reviewing the collective bargaining policies for a large global retailer. This company has been operating since inception without unions and senior management is staunchly against allowing any of its workers to organize. Due to mounting pressure from both workers and the media, they are again reviewing the consequences of allowing unions to form within their stores.

Instructions

Using the University online library resources and the Internet, research the pros and cons of retail stores establishing unions.

Write a report in which you cover the following:

Identify 4–5 major benefits to starting a retail company with and without using organized labor.
Compare and contrast the differences in benefits for a retail company started without unions and later after unions were introduced.
Analyze the laws that are available to separately protect both the workers and management. Can the workers organize at a site without management consent? Can management fire workers for trying to organize?
Examine two new union issues (per country) that would be introduced if the company opens stores in India, China, and Mexico. Cover both the benefits and drawbacks to both union and management for each issue.

Click here to download the APA Guide document. Use the guidelines in it to format your assignment.

Write a 3–5-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

Do you agree that businesses should be liable for injuries resulting from negligent hiring?

Discussion Questions 1 & 2

DQ 1: Employer Liability for Negligent Hiring

Read Malorney v. B&L Motor Freight, Inc. in Section 21.2 of your textbook. Discuss what duty or duties a business has with regard to checking the background of potential employees before hiring. Do you agree that businesses should be liable for injuries resulting from negligent hiring? Why, or why not?

DQ 2: Discrimination

Not all discrimination is prohibited by law. For example, employers routinely discriminate between potential employees based upon education or experience. Other types of discrimination are more subtle, but still legal. For example, some employers discriminate between potential employees based upon personal characteristics such as weight or attractiveness. Should employers be permitted to discriminate based upon attractiveness? Take a side and argue that an employer should or should not be permitted by law to discriminate against persons who are not attractive.