China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the U.S. over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Guided Response:

• Describe the products (goods and services) that interest these youth markets.
• Compare and contrast the micro and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
• Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
• Identify opportunities for U.S. companies might you foresee? Support your reasoning.

This assignment is designed to assess your critical thinking, problem solving, and communication skills.  Your paper will be graded for its clarity, relevance, coherence, logic, and depth.

Your paper must be two- to three- pages in length (not including a cover page and reference page) and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your textbook and at least two additional scholarly sources

1. Practitioners that have specialized training in the musculoskeletal system are called

A. occupational therapists.

B. physical therapists.

C. rehabilitation specialists.

D. chiropractors.

2. The Health Care and Education Reconciliation Act of 2010 was mandated under the

A. Office of the Inspector General.

B. American Health Information Management Association (AHIMA).

C. Medicare Act of 1965.

D. Affordable Care Act (ACA).

3. Which one of the following responsibilities is handled by a health information manager?

A. Communicating lab results to doctors

B. Creating employee work schedules

C. Maintaining records related to a patient’s diagnosis

D. Posting employee job openings

4. What is the major reason for establishing National Patient Safety Goals (NPSGs)?

A. To improve health care outcomes and ensure patient safety

B. To make laws or rules within institutions

C. To find mistakes within an institution

D. To create a regulatory agency

5. A health care manager is overseeing a health care facility. What action can the health care manager take

to promote a positive working environment and improve patient outcomes?

A. Allow health care workers to arrive when their personal schedules permit

B. Encourage interdisciplinary collaboration

C. Encourage health care workers to skip their breaks to save the facility money

D. Allow health care workers to come in to work when they’re sick

6. Patty has completed the occupational therapy aide program at Penn Foster. This means Patty’s scope of

practice may include

A. assisting client to regain the skills of activities of daily living (ADL).

B. calling prescriptions in to a local pharmacy.

C. taking blood pressure.

D. compounding non-sterile mixtures.

7. Heat, water, sound, and ultrasound procedures are often administered by

A. dental assistants.

B. nurses aides.

C. medical assistants.

D. physical therapy aides.

8. What term is used to refer to the process of communicating with people from different health care

backgrounds?

A. Professional coarctation

B. Interprofessional or interdisciplinary collaboration

C. Health care interdisciplinary communication

D. Peer-to-peer review

9. Which one of the following statements indicates that a medical assistant understands his or her scope of

practice?

A. “I’ll assist the pharmacist in non-sterile compounding.”

B. “I’ll assist the doctor in procedures and exams when asked to.”

C. “I’ll provide clients with only contact lenses when the doctor has given the patient a prescription.”

D. “I’ll prescribe medications only when the doctor is on vacation.”

10. Which one of the following statements indicates that an individual understands how health insurance

coverage works?

A. “Because of the Affordable Care Act (ACA), I don’t need to apply for health care insurance.”

B. “Because I work in a hospital, I’m eligible for Medicaid coverage.”

C. “Because I’m 60 years old, I can get Medicare coverage.”

D. “Because my father served in the military, I’m eligible for TRICARE insurance.”

11. What is the purpose of Medicare?

A. Provide coverage for people age 65 and older

B. Provide coverage for children

C. Provide coverage for people with lower incomes

D. Provide coverage reimbursement for patients who are terminally ill

12. Identifying key beliefs and cultures is a/an

A. professional characteristic of a health care worker.

B. element of becoming culturally sensitive.

C. component of nursing treatment in the ICU.

D. necessary for the administration of religious rites.

13. Which of the following statements about diagnosis-related groups (DRGs) is correct?

A. DRGs are a method to “group” Medicare payment based on certain classifications.

B. Doctors prescribe DRGs to patients.

C. DRGs are a device used by medical transcriptionists.

D. A medical coder doesn’t need to consider DRGs when filing insurance claims.

14. Respecting each patient’s individuality is inherent in the health care

A. Code of Ethics.

B. TRICARE Privacy Agreement.

C. HCFA Privacy Guidelines.

D. Medicaid Confidentiality Statement.

15. A patient undergoing hospice care

A. has an occupational injury that requires rehabilitation.

B. is in recovery due to substance abuse.

C. is being monitored after surgery.

D. has a terminal illness.

16. Which one of the following services would be provided at an ambulatory care center?

A. Treatment for terminally-ill patients

B. Diagnostic testing

C. Supervised exercises to help restore physical functions

D. Pain relief techniques

17. John works in a hospice facility. What is the mission of hospice care?

A. To provide supportive treatment and alleviate pain for patients who are terminally ill

B. To provide treatment to restore the patient to optimal health

C. To provide physical and occupational therapy

D. To cure the patient

18. What is the purpose of the Health Insurance Portability and Accountability Act (HIPAA)?

A. To determine the scope of practice for health care workers

B. To protect doctors against malpractice suits

C. To protect and enhance the privacy of the patient

D. To ensure health care workers’ safety on the job

19. Which one of the following statements about the responsibilities of medical billers and coders is

correct?

A. They use three code sets: ICD, CPT, and HCPCS.

B. They play a minor role in health care reimbursement.

End of exam

C. They create documentation required for reimbursement from only third-party payers.

D. They should not examine patient records.

20. Which one of the following health care workers would be employed to provide services at a

rehabilitation center?

A. Louisa, a medical coder

B. Maria, a speech pathology assistant

C. Patrick, a pharmacy technician

Library Research Assignment

You are to select 1 business that does not already have a Web site, and develop an Internet strategy for it. Most large corporations already have Web sites, so you may have to think of something on a smaller scale such as a local bike store. Sole proprietorship businesses that provide services like car repair, house cleaning, tax preparation, and that use the Internet and similar services are also good options. You will also consider and describe how the business that you select can use social media to achieve its objectives. Use the Internet and the library to research and analyze markets and competitors.

After selecting a business, you will need to answer the following questions:

• What Internet business model would be appropriate for the company to follow in creating a Web site and why?
• In what ways can the business benefit from a Web site? What functions should it perform for the company (e.g., marketing, sales, customer support, internal communications, etc.)?
• In what other ways might the company use the Internet for its own benefit?
• Prepare functional specifications for the company’s use of the Web and the Internet. Include links to and from other sites in your design.
• Prepare a list of technological specifications for implementation (e.g., what hardware and software are necessary to support your design)?

Please submit your assignment.

Submitting your assignment in APA format means, at a minimum, you will need the following:

• Title page: Remember the running head. The title should be in all capitals.
• Abstract: A summary of your paper, not an introduction. Begin writing in third-person voice.
• Body: The body of your paper begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The type face should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 2–3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
• Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lowercase usage as appropriate for the type of resource used. Remember, the Reference Page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

Write a 750- to 1,050-word paper that addresses the following topics:

• What is essential (in the practices and beliefs) for a tradition to be called a religion?
• Illustrate your points by referring to the commonalities of the three Western religions.
• How do different fields of study approach religion?
• What are some critical issues in the academic study of religion?

Include specific examples from the various religious traditions described in the Week 1 readings. You may also include examples from your own religious tradition or another religious tradition with which you are familiar.

Format your paper consistent with APA guidelines.