ssignment: Company Analysis – Writing Assignment 1
You will have time to work on this assignment in class.
Purpose
To analyze a company’s external business communication documents.
Overview
According to the Syllabus, meeting all requirements for an assignment will earn you a grade of B. The B grade indicates expected performance at the graduate level. To achieve a grade of B+ or better, your work should cover all main points of an assignment, demonstrate a clear and concise organized thought process, incorporate various levels of creativity, include additional resources and experiences into the assignment, and contain no noticeable grammatical, typographical, or spelling errors.
A grading rubric, which will be used by your professor, is included with each assignment. Carefully review each rubric to make sure you have addressed all the criteria before submitting your assignment. Most of the rubrics include the following general criteria in addition to the specific criteria for each assignment.
• Integrates established business communication principles.
At the graduate level, you must support your work with established principles in the field. Citations are required.
• Synthesizes relevant information and material to provide evidence of critical thought.
At the graduate level, you must demonstrate that you have the ability to combine various elements to form a coherent whole – not simply stating facts. You also must demonstrate that you have the ability to examine a situation from diverse perspectives before reaching a conclusion.
• Develops ideas with clarity and logic.
At the graduate level, you must demonstrate that you can present your message in a clear and logical manner and not have your message obscured by disorganized facts and information.
In this assignment you will be using a tool called turnitin.com. This tool allows you to check your paper for potential plagiarism before submitting your paper for a grade. Use the results of the originality report to modify your paper as needed before submitting.
Scenario: Your supervisor has asked you to explore a company that your organization is thinking about purchasing. Your job is to begin an initial analysis of the company. You will write a professional email to your supervisor that describes your findings.
Note: This is an individual assignment.
Action Items
1. Review Table 7.1 Tips for Effective Email Messages in your textbook.
2. Review the grading rubric for this assignment.
3. Go to the discussion topic, “Company Assignment”, and see which company your professor has assigned you to analyze for this assignment.
4. Read the two most recent annual reports of the company you have been assigned.
a. Go to the company’s website. Typically, the annual report will be stored on the Investor Relations page of the company’s website.
b. Locate and read the last two annual reports of the company as indicated.
c. Read other reports and press releases posted by the company.
5. Locate the Consolidated Statements of Income (also known as the Income Statement), Balance Sheet and Statement of Cash Flows in the most current annual report. Print them out, or if the firm offers downloadable copies, download them and save to your computer.
Note: You will need the Consolidated Statements of Income for this assignment. Data from the Balance Sheet and Statement of Cash Flows will be used in Write 2: Handout (in-class) .
6. Create a Microsoft ExcelTM worksheet to present the major portions of the firm’s Consolidated Statements of Income. See the sample provided. You are not simply to copy the sample – make your own worksheet and do your own formatting and computations. Format the Excel document to print in landscape view. See the sample for an example of how to set up the reports and the calculations you are to perform.
Note: You will likely note some extra items on the Consolidated Statements of Income – things that you do not know what to do with. Most of these are non-operating expenses or income that should be captured as such, following the sample provided. The items you are most concerned with will be clearly labeled as such.
7. Write a Word document containing a copy of your email to your supervisor that addresses the following items.
a. What is the tone of each report (its appearance, theme, look)? What feelings and impressions do you get from looking at the report?
b. Review the management letters and other front matter found in the beginning of the reports. What stands out? Can you draw any initial conclusions about the state of the business? What do the leaders have to say about their company?
c. What else is contained in the annual reports, and what is the significance of it?
d. Compare and contrast the two consolidated statements of income for the company. Consider the yearly operating performance and environmental circumstances (economy, market, trends, etc) that are readily apparent to you as an observer, and/or those mentioned specifically by the management of the organization.
e. What changes do you notice in tone and content from year to year?
f. What is your recommendation on if this company should be explored further for potential purchase by your organization? Include a rationale for your recommendation.
8. Check your document with grammarly.com. Modify your document as needed. Note: Instructions on how to access grammarly.com is available inSubmit To Grammarly.
9. Submit your document to turnitin.com (see MBA Toolbox). Use your Franklin email when setting up your account. View the tutorials on how to use the tool, especially how the Originality report works and how it can be used to improve your paper.
10. Read the Originality Report you receive from turnitin.com and make any modifications as needed to your document. This may include adding proper citations or better paraphrasing.
11. Include your Excel worksheet as an appendix to your Word document. There are several ways to do this. Here is just one method.
• Place your cursor where you would like to include the Excel worksheet into your Word document.
• Insert an “object” into your Word document at the appropriate location. b
• Select “Create from file” tab.
• A window will appear for you to search your file structure for your .xls or .xlsx file.
• The file will be inserted into your word document. You may need to resize the image to fit the page.
12. Include the grading rubric as an appendix to your document.
elow is what you are supposed to have in the assignment. You will need to note that this is NOT a Group assignment. It is an INDIVIDUAL assignment.
It should be in email format and should address the points as is listed below. I have short explanations in red.
Start with a short introduction about the research that you conducted on the company and say that you will be addressing the contents of the two annual reports to determine whether the company is worth purchasing.
Write a Word document containing a copy of your email to your supervisor that addresses the following items.
What is the tone of each report (its appearance, theme, look)? What feelings and impressions do you get from looking at the report?
Here you look at the two reports and determine how they looked different from each other. It could be that they changed the entire layout to make it look more presentable, or that they have new sections of interest to investors etc. Explain why you like one report better than teh other. or why you felt that there was not much change in both the reports
Review the management letters and other front matter found in the beginning of the reports. What stands out? Can you draw any initial conclusions about the state of the business? What do the leaders have to say about their company?
Here you need to look at the two reports and determine whether the tone of the chairman’s note and other notes by key leaders are positive in terms of how they performed, what were the key achievements, and find what was different from one report to the other.
What else is contained in the annual reports, and what is the significance of it?
List the key elements of the reports and say why they are important. For example the VW reports have extremely clear view of the financial charts that clearly match the balance sheets. This is an indication that the company want to give a better visual feel to their report as investors may not want to take a look at the entire balance sheet.
Compare and contrast the two consolidated statements of income for the company. Consider the yearly operating performance and environmental circumstances (economy, market, trends, etc) that are readily apparent to you as an observer, and/or those mentioned specifically by the management of the organization. – You would have done this comparison in the class and will have a clear understanding of the same. This will help you to answer the next question.
What changes do you notice in tone and content from year to year?
Refer to section above to address this question. For example the VW reports on the capture of market saw a decline from one year to the next. This needs to have a reason. It could have been that another car manufacturing company launched its operations in that region…
What is your recommendation on if this company should be explored further for potential purchase by your organization? Include a rationale for your recommendation.
Based on the analysis, you should be able to say whether you recommend to purchase or not to purchase and why….
The reason should be a solid one.. for example, the decline of foreign manufactured cars in the global market has seen a decline as the countries where there were high sales have begun to manufacture similar cars at cheaper rates, or whatever you deem fit based on your analysis. or if you want to purchase, then state why….
Toyota Summary Executive
Toyota is a Japanese Corporation manufacturing motor vehicles. The Toyota headquarter is placed in Negoya in Japan. It was founded by the Japanese entrepreneur Kiichiro Toyoda in 1937. Toyota owns 75 factories & assembly plants and 338,875 employees over the globe. There are five different brands under the Toyota Corporation; Toyota, Lexus, Hino, Ranz & Scion.
Potential Growth of Toyota Market
It is no secret that Toyota Motors sees the next wave of growth coming from developing markets in Southeast Asia and South America. In 2014, it opened its fourth auto plant in Indonesia at an investment of $340 million. With a greater focus on building cars suited to the needs of customers in developing markets, Toyota hopes to generate 50% of its total vehicle sales from developing markets by 2015, up from 45% in 2011. Only in Indonesia, the car sales raised to 1.12 million.
The SWOT Analysis
The SWOT analysis shows the strengths, weaknesses, opportunities and threats of a company. Toyota’s SWOT analysis shows the findings below:
Strengths:
Toyota has got the most innovative culture. The brand reputation is valued at $30 billion. It is the industry leader in production and sales of cars due to its strong brand portfolio. Toyota is also becoming the leader in “green” cars development.
Weaknesses:
The hierarchical organizational structure and the secrecy in organizational culture are the only major weaknesses that can be found in Toyota Corporation.
Opportunities:
There are lots of opportunities for Toyota to shine even more, such as its positive attitude towards “green” vehicles, increasing fuel prices, and the changing needs of customers that drive Toyota always to be the first to come up with the newest ideas and designs.
Threats:
The new emission standards have been a threat to all car manufacturers, not only Toyota, as well as the continuous increase in raw material prices, and the intense competition of other car manufacturers.
Competitive Advantages
Toyota has something for everyone in terms of variety, shape and price. Safety is the most important aspect in Toyota, that’s why 1 million USD is being spent every hour for research and development for improving the 6 safety systems of the car and passenger. Toyota is also well known for its high quality and quick service, and the spare parts are affordable and available everywhere. Toyota has got the highest re-sell value among almost all car brands, and that is due to its durability, reliability and very high-quality vehicles.
Toyota’s Efforts is Sustainability, Innovation and Globalization
Toyota is contributing in making the environment healthier and greener, so the vehicles it manufactures are environment-friendly because it started using more natural resources. Studies showed that over 95% of waste was reduced, recycled and re-used in 2014, and with that Toyota managed to minimize the waste and energy, and maximize the efficiency of their cars. Toyota is also famous for its hybrids; cars that have fuel engines combined with electric motors. Over 2 million hybrids were sold in the USA last year. Toyota is the first to lead regarding innovation, it is aiming for a smart mobility society, so they invented the EV; an electric vehicle for one passenger that is totally battery based and doesn’t consume any fuel. Right now the EVs serve certain purposes only like in touristic areas and recreations but will soon invade the markets. Toyota’s plans in globalization are to globalize the quality and safety standards in all Toyota vehicles no matter where the vehicle is manufactured.
Toyota’s Financial Data
2015 is the most successful year in Toyota’s history during the last 10 years, keeping in mind that the year has not ended yet. The net revenues increased gradually from ¥18,994 billion in 2011 to ¥27,235 billion in 2015. The net income also increased from ¥284 billion in 2012 to ¥2,173 billion in 2015. The ROE (Return on Equity) showed an increase from 3.9% in 2012 to 13.9% in 2015. The Capital Investment has been increased gradually from ¥642 billion in 2011 to ¥1,177 billion in 2015. The R&D (Research & Development) Expenses has also increased gradually from ¥730 billion in 2011 to ¥1,005 billion in 2015.
Recommendations
Toyota committed to providing the customer with the highest quality vehicles, at the lowest possible costs, and in a timely manner. The spare parts distributors provide spare parts to dealers quickly, efficiently, and at low cost. It also successfully managed to pass the TMG’s ISO 9001/14001/50001 certifications. Based on all the facts mentioned above, we strongly recommend buying and investing in Toyota.
Discussion
As a minimum, discuss the following points:
What is the effect of delaying the rocket start time?
What effect does the ambient temperature have on the run profile?
Maximising chance of achieving 1000mph – What are your recommendations for rocket start time and temperature?
i just want you to discuss this from the bloodhound project
You will present a reflection of the experiences of the investigation, locating the
demonstrable outcomes in an academic context, with reference to relevant theoretical
analysis and evidence of research. You will be encouraged to include a variety of material to
evidence the development of the investigation, including non-text based material e.g.
drawings, tables, photographs that serves as an outcome of the project.
RHETORICAL CRITIQUE – 100 POINTS
In this assignment you will take on the role of rhetorical critic. The purpose of this critique is for you to demonstrate mastery of one of the methods of criticism we have discussed. You will choose a rhetorical artifact and fully apply one of the methods to it. You are going to create an argument that uses a particular method to interpret an artifact in support of a critical claim.
MINIMUM CRITERIA – FAILURE TO MEET THESE MAY RESULT IN AN AUTOMATIC “D” (60/100)
1. When discussing the method you must primarily reference the relevant assigned course texts. In other words, you may not rely on course texts from other classes.
2. You may NOT use or cite my lecture slides except for material on a method that is not covered by the course readings.
3. Your artifact must be appropriate for your assigned method. For example, a “hard news” story would be inappropriate for a neo-Aristotelian critique. If in doubt, ask.
AUDIENCE ASSUMPTIONS
You should write for an audience that is generally knowledgeable about communication criticism, but not conversant in your given method.
RESEARCH REQUIREMENTS
You are not required to conduct additional research on your method. However, in order to adequately do your analysis you will likely need to do outside research.
Any claims you make should be backed up by research using sources that are both reliable and appropriate for the claim being made. This standard may fluctuate depending on your method and claim. For example, if you are doing accurate interpretation you would not want to use a highly partisan political site to verify claims made by a politician in a speech. However, stories from this same site can be suitable as evidence in a narrative analysis. If in doubt, please ask.
PAPER STRUCTURE
CRITICAL CLAIM
At the top of your paper provide your critical claim. Make this a precise statement about what you will prove in your paper. This should be no more than two sentences.
INTRODUCTION (APPROX. 200-300 WORDS)
This section opens the essay and orients the reader to the rest of the argument.
1. Begin with an opening “hook” that draws in the reader
2. Provide a brief statement telling the reader what your artifact is and what method you will use
3. Articulate a clear and precise critical claim (thesis statement) that orients your argument (restated from previous section, may copy and paste)
4. Provide a brief description of the order of the paper (signposting).
ARTIFACT INTRODUCTION AND CONTEXTUALIZATION (300-600 WORDS)
In this section you will introduce your artifact.
1. Give a description of the artifact.
2. Contextualize the artifact within its social, cultural, and/or economic milieu. For example, box office and/or critical reception for films or the historical circumstances surrounding a speech. You will need outside sources here that verify any claims you make about the artifact.
METHOD EXPLICATION (900-1200 WORDS)
This section describes the method you will use to analyze your artifact. Your goal here is to demonstrate to me that you comprehend the key elements of the methods and can accurately identify, define and explain various concepts associated with the method.
1. Introduce the method by explaining its purpose.
For example: Neo-Aristotelian criticism is concerned with…
1. Identify and explain at least two presuppositions of the method that relate to your critique.
For example: Neo-Aristotelian critics assume…
2. Identify, define, and explicate those concepts from this method you will use in your critique.
For example: In this critique I will examine (name of artifact) by focusing on (concepts). Then explain the concepts.
NOTE: I expect that this section discusses the concepts that you will use in your analysis.
INTERPRETATION (1200-1500 WORDS)
In this section you will conduct your analysis of the artifact. Your goals here are is to correctly deploy the concepts you describe in your methods section to:
1. “Fix the meaning” of the artifact in a way that can deepen the audience’s understanding and appreciation of that artifact.
2. Clearly support and illuminate your critical claim.
3. Provide internal and/or external evidence that supports any claims you make. You may need to use outside research that supports your claims.
You should not forget that you are using a specific method of criticism – therefore you MUST use the vocabulary and concepts of that method, and use them correctly. However, this is more than “jargon dropping” – you need to explain and illustrate to your audience how these concepts work in your critique.
CONCLUSION (300-600 WORDS)
In this section you need comment on and explain the argument you made in the analysis. This is not simply a summary of what you wrote in the previous pages. You need to:
1. Tie your proofs from the previous section together into a coherent defense of your critical claim (thesis).
2. Explain the significance of your findings. This is your “so what” moment. It is also the place for you to most clearly state your insights into the artifact you just critiqued.
FORMATTING
Cover page with:
Name
Course number
My name
Date
APA citation style – I MEAN IT!
Typed, double spaced
1 Inch Margins
RUBRIC
EXCELLENT (100-90 POINTS) – DEMONSTRATES SUPERIOR FAMILIARITY WITH THE MATERIAL
Well-defined, precise critical claim.
Identifies, defines, and explains key concepts in detail and accurately. Uses relevant examples.
Analysis consistently deploys and synthesizes key concepts/course material correctly.
Points are clearly articulated and supported with relevant evidence/examples.
GOOD (89-80 POINTS) – DEMONSTRATES GOOD FAMILIARITY WITH THE MATERIAL
Critical claim is broad or imprecise.
Identifies and defines key concepts, but may offer little explanation/example. Makes minor errors.
Analysis incorporates key concepts/course material into the overall argument but offers little explanation or synthesis. May make minor mistakes.
Points are not always developed and/or supported.
FAIR (79-70 POINTS) – DEMONSTRATES PASSING FAMILIARITY WITH MATERIAL
Vague critical claim that must be deciphered by the reader.
Identifies key concepts, but offers few definitions/explanations/examples. Minor to moderate errors.
Analysis inconsistently incorporates key concepts key concepts/course material into the argument, does not explain the relevance of the concepts used, and/or makes moderate mistakes when using concepts.
Points are hard to follow and/or often unsupported with relevant evidence.
MARGINAL (69-60 POINTS) – DEMONSTRATES LITTLE FAMILIARITY WITH MATERIAL
Weak critical claim that cannot structure the paper.
Inconsistently identifies keys concepts. Offers virtually no definitions/explanations/examples and/or makes serious mistakes.
Consistently fails to incorporate key concepts into the analysis and/or makes serious mistakes when using concepts.
Points are poorly articulated and/or consistently unsupported with relevant evidence/examples.
POOR (59 POINTS AND BELOW) – DEMONSTRATES NO CLEAR FAMILIARITY WITH THE MATERIAL
No discernible critical claim.
Incorrectly summarizes material and/or does not discuss course material.
No discernible analysis.
Arguments are generally incomprehensible with little or no evidence/examples.
MECHANICS
Paragraph organization E G F M P
Proofreading E G F M P
APA citation style. E G F M P
Proper academic tone E G F M P
Paper properly formatted. Y N
EXAMPLES OF CONCEPT EXPLICATION
Part of your task in any academic writing is to demonstrate for your audience/reviewer that you know, understand, and can deploy concepts that are relevant for your analysis. The least this will do is 1) Guide and educate your audience; and 2) Demonstrate your mastery of the material to any evaluator.
Below are examples of how to demonstrate different levels of knowledge in your writing.
Identification (You have memorized the term)
A key concept in psychoanalysis is the Id.
Identification and definition (You have memorized the term and can accurately relate its meaning)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b).
Identification, definition, and explanation (You have memorized the term, can accurately relate its meaning, and can describe how the concept works)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b). In other words, according to psychoanalysis, the Id is that part of us that operates beneath our awareness, urging us to act in ways that will satisfy our desires.
Identification, definition, explanation, and application via example* (You have memorized the term, can accurately relate its meaning, can describe how the concept works, and can apply the concept)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b). In other words, according to psychoanalysis, the Id is that part of us that operates beneath our awareness, urging us to act in ways that will satisfy our desires. For example, the sudden, intense anger we experience as “road rage” could be understood as the Id’s push to enact violence on someone we perceive has wronged us on the road.
*An example for each concept you introduce will not be necessary and may even prove cumbersome. An extremely effective example is one that covers several concepts. Done well this can demonstrate an understanding of how each concept functions and (more importantly) how they function together – See below.
Identification, definition, explanation, example, and synthesis via extended example (You have memorized the term, can accurately relate its meaning, can describe how the concept works, can apply the concept, and can use the concept with other related concepts in a meaningful way)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b). In other words, according to psychoanalysis, the Id is that part of us that operates beneath our awareness, urging us to act in ways that will satisfy our desires. For example, the sudden, intense anger we experience as “road rage” could be understood as the Id’s push to enact violence on someone we perceive has wronged us on the road. However, as much as we would like to commit violence, for the most part we do not – the reality principle (the law promises negative consequences for losing one’s temper) provides support for the Super-Ego (fear of punishment) to intervene and repress the violent desire of the Id
THIS TEACHER IS VERY PARTICULAR YOU MUST FOLLOW INSTRUCTIONS VERBADUM. PLEASE WRITE AT DOCTORAL LEVEL AND APA FORMAT. READ ALL THE READINGS AND MAKE SURE YOU MAKE REFERENCE TO THE MAIN COURSE BOOK CALLED COMMUNICATION CRITICSIM… BY MALCOLM O SILLARS AND BRUCE GRONBECK.
I attached a sample of a APA paper so you can set up format the same way.
the readings and artivcles and lecture notes are critical. you can use the movie straight out of compton movie is an example . of artrifact. you can use movies, areticles, skits documentaries but it must follow the material as discussed in the book and the readings, pleased let me know if youhave any questions,.
Follow the instructions as directed in the pdf file I’ll upload.
Basically it is to make a report by analyzing the results obtained from doing the problems in the pdf file, including running the simulations in the program PSPICE.
I’ll upload a file you can use as a model for how the final order should look, and also a set of powerpoints that explain how to make the necessary circuits
This is a report of a practical lab. However the results section is to be generated via research. I will provide a database for academic journals and academically acceptable sources for the research required.
Username: i_arrajehi
password: 095461Ia!
“https://fanshawec.libguides.com/fanshawelibrary”
Attached is the lab report writing outlined and the practical procedure.
Note that in the practical lab, students did not commence the last two points of the procedure. The report must not exceed three pages of double spaced size 12 font. Any table or graph that you may wish to include are added as an appendix in an extra page and will be referred to in the results section of the report as such. This does not effect the page count of the written report.
Please use APA referencing for the sources.
I AM PASTING THE LINK OF THE JETBLUE CASE BELOW SO PLEASE READ THE CASE THOROUGHLY AND REFER TO THE CASE AS MUCH AS YOU CAN WHEN DISCUSSING THE ISSUE. ALSO, MAKE SURE ALL THE RECOMMENDATIONS YOU PROVIDE SOUND REALISTIC. AND ALSO, PROVIDE THE PROS AND CONS OF THE CASE IN THE CASE ANALYSIS PAPER.
I AM ATTACHING MY CLASS LECTURE SHEET IN THE ATTACHED FILE SO PLEASE DISCUSS THE FOLLOWING IN THE PAPER. (USE THE LECTURE NOTES AS A REFERENCE).
Zaremba, A.J. (2014). Crisis Communication: Theory and Practice. London: Routledge
https://www.nytimes.com/2007/02/19/business/19jetblue.html?pagewanted=all
https://www.perfectapology.com/jetblue-apology.html
The idea of the Case Analysis is to examine a real-life crisis, show a clear understanding of what took place, and then critique the company/individual in terms of how the crisis was managed. You are to analyze what was done well and what perhaps could have been orchestrated better and why. I’m looking for your take on the crisis and your ideas about how it could have been handled better. You should focus on the steps that were taken and how this influenced the overall management of the crisis, positively and negatively.
Discuss issues raised by the case in a focused, thorough and organized manner
Be creative – use your own ideas, refer to class discussions and readings; don’t rehash case history
Look at all sides before you make decisions about how the crisis was managed; cite pros v. cons
Use your analysis to thoroughly support your decision and/or recommendations
Answers these questions below:
1. The definition/ purpose of a constitution and the reasons that states have them, and the different types of constitution, also the definitions, explanation and importance of constitutionalism. (see seminar 1).(1100 words)
2. The definition and examples of constitutional conventions and in particular examine the convention of ministerial responsibility to a problem scenario. (see seminar 5).(1100 words)
The questions above are my questions exams there are two question the first one is about constitution, and the second one is about the constitutional conventions please separate of them answer the first alone and the second alone.
And I will upload the file.
It is a human genetics course , the assignment is proposal where you construct your own experiment (as you do when you apply for master ). i did my poster on xedroderma pigmnetosum disease and you can choose this disease and construct an experiment to solve for the mutation causing the disease for example CRISP/CAS9 editing technology.the disease in caused by mutation in the nucleotide excision repair protein and they used this editing method to correct mutation and you should come up with your own method
i will attach a document with a detailed explanation of the assignment .
you have to construct your own experiment and follow the instructions on the document i will attach
you can choose this xeroderma pigmentosum disease or any other genetic disease