Complete this assignment in two parts (two separate papers):
Part 1: Due 12/3/2015
Prepare a communications policy for a company that you are familiar with or a fictitious company you create. The communications policy will map the type of communications messages (e.g., organizational or strategic changes, procedural changes, information important to organizational subgroups, confidential information, unwelcome information, etc.).
Using the module readings and the Argosy University online library resources, research requirements of and methods of creating communications policy documents.
Create a communications policy document that covers the following:
• Identify the audience
• Describe the media (including social media) to be used
• List and explain the appropriate approvals required
• Explain the tools and tactics to be used
In developing your plan, you should utilize at least five peer-reviewed articles in addition to the readings from the textbook and online resources.
Write a 5-6 page paper in Word format. Apply APA standards to citation of sources.
Part 2: Due 12/7/2015
Using the communications policy developed from Part 1 that mapped the type of communications messages for a specific audience at a company. In this assignment, you will go a step further and create a communications plan for your selected company.
For the same company you selected in Part 1 create a complete Communications Plan for key stakeholder group(s). The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented including the business problem or purpose, the specific objectives of the project, and the key stakeholder groups and their role in the initiative.
The Communications Plan for this initiative should include the following:
• Goals and Objectives of the Communication Plan
• Key Messages
• Media and Tools
• Specific Tactics (describe the implementation)
• Legal or ethical Issues
• Monitoring/Control Strategy (during implementation)
• Communications Strategy (to include communication of financial as well as ethical or value-based implications to various stakeholders)
• Outcome Evaluation, including contribution to the mission of the organization
The following Web site can be used as a reference for the document to be created:
Bray, R. (2002). Spin works! Spin Academy. Retrieved from https://spinacademy.org/wp-content/uploads/2012/04/SPIN-Works.pdf
Apply APA standards to citation of sources.
Create an 8–10-page report in Word format covering the points mentioned above.(Using Part 1 of the assignment to for the total pages required)
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