Assume you are the IT manager for a small business with 50 employees. The company is growing rapidly and needs to implement a new Customer Relationship Management (CRM) solution to help it more effectively and efficiently manage customer facing operations. The company needs help primarily with sales, marketing, and customer service functions, but would like the CRM system to have additional functionality they may use in the future. The CEO wants you to select an affordable, scalable, and customizable CRM solution that can grow as more employees are hired, sales grow, and customer numbers increase. The company needs to support the three key phases (acquire, enhance, and retain) of its relationship with its customers. You have been tasked to research, analyzed, and recommend, via a professional and visually rich PowerPoint Presentation, the appropriate CRM software solution the company should select to help it deal with its current and future growth.
Please review various CRM vendors currently available on the market. Then select three (3) CRM solutions that come the closest in meeting the specific needs of the company. Include at least one (1) Hosted CRM and one (1) On-Premise CRM solution. Then review the advantages and disadvantages of each of the three (3) CRM solutions and compare and contrast them. Finally identify which is the best CRM option for your company and explain why it was selected. Present your findings to the CEO via a professional, substantive, and visually rich PowerPoint Presentation that meets all of the presentation guidelines listed below.
Presentation Guidelines: Prepare a minimum 15-slide (excluding the Title and References slides) PowerPoint Presentation that is professional, substantive, well structured and organized, and visually rich. Each slide should have sufficient content to clearly communicate the information covered. At least 12 of the slides must include visually supportive graphics or images that enhance and complement the content on each slide. Slide background theme alone does not count as a visual element. Make sure the content is readable and professional (free of spelling and grammar mistakes). Use the Notes area of each slide to provide background and support for the content of each slide. Provide a Title slide and a final slide for your References. Do not count these two slides in the 15 required for the PowerPoint content.
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