Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

• Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
• Develop an organizational mission statement, and forecast performance goals using your situational analysis.
• Design a marketing strategy based upon your objectives.
• Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
• Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Final Paper

The Final Paper:

• Must be 12 to 14 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a title page with the following:
  • Title of paper
  • Students name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least four scholarly sources from the Ashford University Library, in addition to the text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center

Assignment:

Identify a current trend in technology for improving global business that is likely to affect a global business within the next 3 years.

Prepare a 1,050- to 1,400-word evaluation of the value or expected effect on a global business that the identified trend will likely have over the next 3 years. An evaluation usually involves judgments based on standards, generally accepted criteria, or benchmarks.

Alternatively, prepare an 8- to 10-slide Microsoft^® PowerPoint^® presentation and script in the notes area of the slides to present or discuss your evaluation.

Assignment 5: Employee Compensation and Benefits

This assignment consists of two (2) sections: a narrative and a PowerPoint presentation. You must submit two (2) sections for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Imagine that you have just been hired by a new company as the director of the HR department. You have been tasked to hire a new secretary for the department and to develop an employee compensation and benefits package that will be used for that position upon hire. Develop a PowerPoint presentation to present this information to your Vice President. Go to the Bureau of Labor Statistics’ (BLS) Website, located at www.bls.gov, for information regarding organizations and pay in your geographical area.

4. Provide an overview of the employee compensation and benefits package that you developed in the narrative portion of this assignment.

5. Determine if the employee will be exempt or nonexempt and discuss how overtime will be handled.

6. Suggest other benefits that might be considered within the next few months to enhance employee performance and provide job motivation.

7. Provide information on how government regulations will influence the compensation.

8. Examine data from two (2) organizations listed in the BLS Website with packages similar to yours, focusing on salary, compensation, and benefits in order to convince upper management that your package should be accepted and implemented.

9. Describe how the competitive compensation and benefits package will align with the HRM strategy.

You will be analyzing a comprehensive case study from the text: IKEA. You will submit written documentation of your analysis and recommendations.

Detailed guidelines for the written documentation are provided below.

Comprehensive Case Analysis Guide

• Central Issue

Describe the central marketing issue(s)/problem(s) in 3 to 4 sentences.  Also, discuss decision criteria and/or constraints for the analysis and decision making process.

• Opportunity/Environmental Analysis

Prepare a table that lists the strengths, weaknesses, opportunities and threats confronting the organization.  Critically present the relative importance of internal strengths and weaknesses as well as external opportunities and threats to organizational success and goal fulfillment.

• Alternative Solutions/Strategies

Prepare a detailed description of at least 3 comprehensive and unique alternative solutions/actions for each marketing issue/problem identified for the case.  Discussion of each alternative should not only include a description and the primary advantages and disadvantages of the proposed solution but also should include clear linkages to established marketing concepts and practices.  All elements of marketing strategy should be addressed: target market, product, pricing, promotion and distribution.

• Recommended Solution(s)/Strategy(ies)

Identify and then justify the alternative solution/strategy recommended for each marketing issue/problem.  Justification should include relevancy to key internal and external factors as well as to organizational mission, goals and objectives.

• Implementation & Evaluation

Discuss how the recommended strategy/solution(s) should be implemented by the organization, including timing, involvement of key stakeholders, and responsibilities of the marketing manager.  Discuss how management will evaluate whether the recommended strategy/solution(s), once implemented, is(are) achieving the desired result(s).  Also, present any likely or anticipated effects on leadership, existing policies or practices, organization culture, organization structure and employee behavior.  Prepare a detailed time-line for implementation.  Assign responsibility for each task.  Include evaluative criteria and/or instruments for assessing the degree to which the implemented strategies/solutions are achieving the desired results.

Other:

• Each section of the written documentation should be clearly labeled. 
• The analysis should be typed, double-spaced using a Times New Roman 12 pt. font.
• The document should be prepared in Word and sent to the instructor via email attachment by the due date.
• If outside research is used, proper in-text references and a reference list must be included.

Construct a short case study of passive-aggressive behavior at work. You may draw from personal experience, use an example from an article or other published work, or even create a hypothetical scenario and character(s). If you choose to write about someone you know, please use a pseudonym. Describe specific passive-aggressive behaviors exhibited by the person. Describe how the behaviors may affect others in the workplace. Illustrate organizational goals that may not be addressed due to the passive-aggressive behavior. Then, explore and evaluate how those involved in the situation should react effectively. Your paper should be 3-4 pages in length. Be sure to cite any sources referenced, in APA format.

Due this upcoming monday (dec. 14.)  Price is non-negotiable so please dont change it.  No plagarism allowed!!!  Thanks for reading!

In this activity, you will write a paper in which you will explore the role of labor unions in resolving labor and employment disputes. Be sure to address this subject comprehensively from its early beginnings to the present day. Compare and contrast dispute resolution in companies with unions and those without unions.

Support your paper with a minimum of two (2) resources, which may include your required text(s). In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.