INTERNATIONAL MARKETING HOMEWORK.

Security of Health Care Records

PLEASE ADDRESS/ANSWER THESE QUESTIONS AS THE CONTENT OF MY ASSIGNMENT:

1. An analysis of the nurse’s responsibility to protect patient information and the extent that HIT has made it easier or more difficult to protect patient privacy.
2. Comment on any security or ethical issues related to the use of portable devices to store information.
3. Assess the strategies your organization uses to safeguard patient information and how these promote a culture of safety.
4. Describe an area where improvement is needed and one strategy that could address the situation.

*Kindly follow APA format for the citation and references! References should be between the period of 2010 and 2016.

*Make heading each question, so I need 4 headings that address the 4 questions above.

Background information of this assignment:

With the increase of health information technology used to store and access patient information, the likelihood of security breaches has also risen. In fact, according to the Canadian Medical Association Journal (CMAJ):

In the United States, there was a whopping 97% increase in the number of health records breached from 2010 to 2011… The number of patient records accessed in each breach has also increased substantially, from 26,968 (in 2010) to 49,394 (in 2011). Since August 2009, when the US government regulated that any breach affecting more than 500 patients be publicly disclosed, a total of 385 breaches, involving more than 19 million records, have been reported to the Department of Health and Human Services.

A large portion of those breaches, 39%, occurred because of a lost, stolen, or otherwise compromised portable electronic device—a problem that will likely only get worse as iPads, smartphones, and other gadgets become more common in hospitals. (CMAJ, 2012, p. E215).

Consider your own experiences. Does your organization use portable electronic devices? What safeguards are in place to ensure the security of data and patient information? For this Discussion you consider ethical and security issues surrounding the protection of digital health information.

To prepare:

• Review the Learning Resources dealing with the security of digital health care information. Reflect on your own organization or one with which you are familiar, and think about how health information stored electronically is protected.
• Consider the nurse’s responsibility to ensure the protection of patient information. What strategies can you use?
• Reflect on ethical issues that are likely to arise with the increased access to newer, smaller, and more powerful technology tools.
• Consider strategies that can be implemented to ensure that the use of HIT contributes to an overall culture of safety.

Required Resources

Readings

• McGonigle, D., & Mastrian, K. G. (2012).Nursing informatics and the foundation of knowledge(Laureate Education, Inc., custom ed.). Burlington, MA: Jones and Bartlett Learning.

o    Chapter 5, “Ethical Applications of Informatics”

This chapter examines the ethical dilemmas that arise in nursing informatics. The authors explore the responsibilities for the ethical use of health information technology.

o    Chapter 15, “Information Copyright and Fair Use and Network Security”

In this chapter, the author explains information fair use and copyright restrictions. The chapter describes processes for ensuring the security of a computer network.

• Brown, B. (2009a). Improving the privacy and security of personal health records.Journal of Health Care Compliance, 11(2), 39–40, 68.

  The author of this article examines the use of the document titled “Nationwide Privacy and Security Framework for Electronic Exchange of Individually Identified Health Information.” The article describes how the framework aims to construct an approach to address the privacy and security challenges that come with health information exchanges and personal health records.

• Dimitropoulos, L., Patel, V., Scheffler, S. A., & Posnack, S. (2011). Public attitudes toward health information exchange: Perceived benefits and concerns.American Journal of Managed Care, 17,SP111–SP116.

  This article describes a study that sought to determine the attitude of consumers toward electronic health information exchanges (HIE), HIE privacy and security concerns, and the relationship between these concerns and the perceived benefits of HIE. The authors recommend solutions to some of the privacy challenges stimulated by HIE.

• Goodman, K. W. (2010). Ethics, information technology, and public health: New challenges for the clinician-patient relationship.Journal of Law, Medicine & Ethics, 38(1), 58–63.

  This article focuses on the challenges generated by the increased level of adoption of health information technology tools. The author emphasizes the ethical issues raised by electronic public health surveillance and the secondary use of health data.

• Hoffman, S., & Podgurski, A. (2011). Meaningful use and certification of health information technology: What about safety?Journal of Law, Medicine & Ethics, 39(3), 425–436.

  This article stresses the necessity of sufficient safeguards for EHR systems. The author explores current safety regulations for EHR system design and deployment. The author makes additional recommendations for protecting public health in the digital area.

• Rothstein, M. A. (2010). The Hippocratic bargain and health information technology.Journal of Law, Medicine & Ethics, 38(1), 7–13.

  The increasing availability of sensitive patient information granted by electronic health records has generated significant debate about patient privacy. This article examines the potential ethical and legal consequences of patient-directed sequestering of sensitive health information.

Optional Resources

Strategic Management- Environment Analysis

Purpose:  This assignment is the first of three assignments.  Students will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Monitoring competitors’ performance is a key aspect of performing an external environment analysis.  This assignment provides students the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses.  In completing the internal environmental analysis students will construct an Internal Factor Evaluation (IFE) matrix and calculate financial ratios.

Instructions:

Part I

Students will perform an external analysis on a company from the list below or from a list of companies provided by the instructor.

•          Spirit Airlines

Step 1:  Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document.  The final product will be between 5-6 pages in length excluding the title page, exhibits and reference page.

Step 3:  Follow this format:

• Title page with assignment title, your name, the course, the instructor’s name;
• Introduction;
• Comprehensive Written Analysis:

• • External Environmental Analysis
  • Internal Environmental Analysis

Step 4:  In writing the analysis, the writing is in the third person.

 Part 1:  External Environmental Analysis

•          Use tools, concepts and information from your own research, perform an external analysis of the company’s environment.

1) an industry analysis and

2) a competitive analysis.  Use the top two competitors plus the company selected from the list above or the list provided by the instructor;

•          Analyze the market environment and identify opportunities and threats that challenge the organization;
•          Construct an EFE for selected company,
•          Develop a CPM for selected company;
•          Evaluate trends significant to the industry and company.
•          Discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.

Part 2 Internal Environmental Analysis

•          Identify the company’s mission, vision and objectives;
•          Provide a company background;
•          Perform an internal analysis:

o   Corporate Level Strategy

o   Business Unit Level Strategy

o   Functional Level Strategy

o   Assess the company’s interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company’s website, interviews, and surveys.

•          Identify company strengths and weaknesses.  What must the company do to perform successfully in the industry?
•          Construct an IFE Matrix for selected company;
•          Perform a financial analysis for the last reported fiscal year:

o   Use the company’s income statement and balance sheet and calculate key (emphasis added), but no less than 10 key financial ratios to the business;

o   Research the industry average financial ratios for the same ratios above and record in a second column;

o   In the third column, indicate whether the company’s ratio is a strength, a weakness or a neutral factor.

•          Discuss what strategies would allow the company to capitalize on its major strengths;
•          Discuss strategies that would allow the company to improve upon its major weaknesses.

Create an introductory paragraph.  The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph:  http://www.writing.ucsb.edu/faculty/donelan/intro.html

Human Resources

The growth and increased presence of social media in Human Resource Management is a major trend for modern HR. In a  page paper, answer and discuss the following:

• What are some “best practices” to incorporate in a social media policy?

• Why is it important to have a social media policy in place?

Be sure to proofread your assignment for correct spelling, punctuation, and grammar. Be sure to cite your sources per APA formatting.

In a short essay (not to exceed two pages) explain how you see the treatment of internal and external customers. Is one more important than the other? How does this affect “quality” in the organization?

   Describe the data and the results of any statistical tests or analyses presented in the article.

3. Explain how the researchers formulated their conclusion, any weaknesses in their analysis or conclusions, and offer at least one alternate interpretation of their data.
4. Propose at least one additional research study that could be done to further investigate this research topic.

*Kindly follow APA format for the citation and references! References should be between the period of 2010 and 2016.

*Make heading each question, so I need 4 headings that address the 4 questions above.

Background Information:

When conducting original research, the final step researchers must complete is weighing the evidence and interpreting the meanings of their data, statistics, and analyses. This is the culmination of the research process in which all of the research methods and designs can be synthesized into a meaningful conclusion. In this stage, researchers should formulate explanations for what their data indicates, determine whether the data answers their initial research question, identify areas of uncertainty, and consider directions for further research.

In this Discussion, you focus on one of the research articles that you identified for Part 2 of the Course Project (Literature Review). You then explore the process of how the researchers generated conclusions based on their data, consider other possible interpretations of their data, and formulate ideas for further research.

To prepare:

• Review this week’s Learning Resources, focusing on how researchers find meaning in their data and generate sound conclusions. Pay particular attention to Table 2 in the article, “Study Design in Medical Research.”
• Revisit the 5 articles that you identified in Part 2 of the Course Project. Select one to consider for the purpose of this Discussion.
• Read sections of the chosen article where the data is presented, analyzed, and interpreted for meaning. What reasoning process did the researchers use to formulate their conclusions? What explanation did they give to support their conclusions? Were there any weaknesses in their analysis or conclusions?
• Consider possible alternate conclusions that the researchers could have drawn based on their data.
• Examine the findings that the article presents and consider how well they addressed the researcher’s initial question(s). What additional research could be done to build on these findings and gain a fuller understanding of the question?

Required Resources

Readings

• Polit, D. F., & Beck, C. T. (2012). Nursing research: Generating and assessing evidence for nursing practice (Laureate Education, Inc., custom ed.). Philadelphia, PA: Lippincott Williams & Wilkins.

o    Review Chapter 2, Fig. 2.1

o    Chapter 27, “Systematic Reviews of Research Evidence: Meta-analysis, Metasynthesis, and Mixed Studies Review”

This chapter focuses on the different types of systematic reviews. The chapter discusses the advantages of this type of analysis and the steps for conducting a meta-analysis or metasynthesis.

• Dingle, P. (2011). Statin statistics: Lies and deception.Positive Health, 180, 1..

  In this article, the author outlines how misleading statistics are used to make false claims about the positive use of statin drugs in order to retain a market share of sales for pharmaceutical firms.

• Katapodi, M. C., & Northouse, L. L. (2011). Comparative effectiveness research: Using systematic reviews and meta-analyses to synthesize empirical evidence.Research & Theory for Nursing Practice, 25(3), 191–209.

  The authors of this article assert that more comparative effectiveness research (CER) is necessary to accommodate the elevated demand for evidence-based health care practices. The article supplies a summary of methodological issues relevant to systematic reviews and meta-analyses used in the process of CER.

• Stichler, J. F. (2010). Evaluating the evidence in evidence-based design.Journal of Nursing Administration, 40(9), 348–351.

  The quality of evidence used in EBP can vary considerably. This article highlights the necessity of critically appraising facility design research articles and using a hierarchical model to rate the strength of evidence.

• Bernd, R., du Prel, J.-B., & Blettner, M. (2009). Study design in medical research: Part 2 of a series on the evaluation of scientific publications.Deutsches Aerzteblatt International, 106(11), 184–189. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2695375/pdf/Dtsch_Arztebl_Int-106-0184.pdf

  This article provides guidance in evaluating the study design of scientific publications for reliability and credibility. The authors suggest that the most important elements to consider are the question to be answered, the study population, the unit of analysis, the type of study, the measuring technique, and the calculation of sample size.

• Walden University. (n.d.a). Paper templates. Retrieved July 23, 2012, fromhttp://writingcenter.waldenu.edu/57.htm(for review)

  This website provides you access to the School of Nursing Sample Paper, which will serve as a template for formatting your papers.

Media

• Laureate Education, Inc. (Executive Producer). (2012g).Hierarchy of evidence pyramid. Baltimore, MD: Author.  (for review)

  This multimedia piece explains the hierarchy of evidence pyramid. The piece offers definitions and key information for each level of the pyramid.

• Laureate Education, Inc. (Executive Producer). (2012n).Weighing the evidence. Baltimore, MD: Author.

  Note: The approximate length of this media piece is 6 minutes.

  In this video, Dr. Kristen Mauk provides insight about how she analyzed her data and interpreted meanings of what the data showed. She describes how she drew conclusions based on the results and how she explained unexpected findings that were contrary to her initial hy

Bus Managerial Communication

Week 6 Final Exam and Course Review

Play Around Toys Inc. owns another division known as Play Around Again Toys. This division sells previously used toys. Because this division focuses on keeping costs low, it does not maintain any type of automated customer database. Click here to learn more about Play Around Again Toys and the challenges it is facing.

Submit a report answering the following questions:

1. Describe the problem being faced by Play Around Again Toys and its business impact.
2. Propose a solution to the above problem, list its objectives, and express its feasibility.
3. List the information requirements that the solution will address.
4. Create a schedule for building the database.

Submission Requirements:

• Submit your answers in a one- or two-page MS Word document.
• Font: Arial; 12-point
• Line Spacing: Double

Attachments:

bu1410_week6_lab1.pdf

Assignment 1: Discussion Question – Cultural Diversity

Imagine you are asked to participate in a panel discussion on cultural diversity at a college in Birmingham, Alabama. As part of your discussion on the importance of cultural diversity to all types of organizations, you are asked to comment on the diversity of customers, clients, and suppliers as a driver of the need for organizational diversity.

Which three key aspects of this topic would you talk about? Explain why you chose these three aspects. Use examples to illustrate your point.