Author: Custom Essay

Why is diversity and inclusion important to the campus culture at the University of Toledo?

reflection paper in 1 hour

In your reflection, address the following:

  • Why is diversity and inclusion important to the campus culture at the University of Toledo?
  • Why is a diverse campus important to you?
  • Identify a few dimensions of diversity that you feel make up your identity. Keeping these dimensions in mind, what do you bring to the diversity of our UT community? Provide examples of experiences to illustrate your answer.

Write a well-organized reflection, 2 pages in length (typed, double-spaced).

 

Discuss the value of a project charter and, based on your research, include an outline of the components which you deem necessary for your project.

Assignment 2: Project Initiation and Planning

Due Week 6 and worth 140 points

Note: Please use the project from Assignment 1 to complete this assignment, which requires that you provide the necessary scope for your project.

In Assignment 1, you have defined the objectives of the project in terms of a problem which it solves or an opportunity on which it capitalizes. You have also created a Scope Statement (or Statement of Work) which outlines the basic components of the project. It is now the time to create a charter, have it approved by the sponsor / client, and with charter in hand, start the planning process. First, a Work Breakdown Structure (WBS) is created followed by a project plan / network.

Write a six to eight (6-8) page paper in which you will:

  1. Discuss the value of a project charter and, based on your research, include an outline of the components which you deem necessary for your project. Note: You do not need to write a charter.
  2. Specify the stakeholders for the project, and analyze the position of each for the project, in terms of their influence, as well as their attitude toward the project (i.e., positive, neutral, or negative).
  3. Create a WBS for your project using the proper format (MS Word, MS Excel, Visio, or any other applicable format) to depict WBS graphically (see the example on page 110 of the textbook). Alternatively, you may use a coded format using MS Word (see example on page 115. The example is in MS Project format but the same could be done in MS Word).
  4. Create a project plan / network using the proper format (MS Word, MS Excel, or any other applicable format) to depict the project network (example on page 173). Be sure that all typical components on a project network are included, and critical path is properly depicted.
  5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
  6. Format your assignment according to the following formatting requirements:
    1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
    3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

Evaluate the specific preparation steps in the preparedness plan of a healthcare facility of your choosing.

Bioterrorism 

Due Week 6 and worth 300 points

According to the Department of Health and Human Services (2002), the nation’s capacity to respond to bioterrorism depends largely on the ability of clinicians and public health officials to detect, manage, and effectively communicate in advance of and during a bioterrorism event.

Prepare a narrated presentation, using PowerPoint or other similar software, detailing a bioterrorism-related issue, analyzing the threat(s) that the bioterrorism-related issue poses.

In preparation for your presentation, research and review at least one (1) healthcare facility’s preparedness plan. Note: A video to help students record narration for the PowerPoint presentation is available in the course shell.

Prepare a twenty (20) slide presentation in which you:

  1. Specify the key steps that healthcare managers should follow in preparing their organizations for a potential bioterrorism attack.
  2. Outline at least two (2) possible early detection and surveillance strategies, and investigate the main ways those strategies may prompt timely interventions to effectively treat and diminish the impact of a bioterrorism threat.
  3. Evaluate the specific preparation steps in the preparedness plan of a healthcare facility of your choosing.
  4. Suggest at least one (1) possible improvement to promote early detection and enhanced surveillance.
  5. Use at least four (4) recent (within the last five [5] years), quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Apply decision making models to address difficult management situations.
  • Develop policies that ensure compliance of healthcare delivery systems with current legislation.
  • Use technology and information resources to research issues in Health Care Operation

How would you position the book in relation to our other reading assignments this term?

Organizational Management 653 Oral Presentation

This week you will select and obtain a book from the attached list (Please note I have already selected Outliers: The Story of Success by Malcolm Gladwell as the book to do the presentation on). Your assignment is to read the book in its entirety.  After you read your selected book, you are to create an oral book presentation, much like a TedTalk style presentation and persuade your classmates to read the book.

When reading the book, focus on the following topics:

  1. What is the book’s main argument?
  2. Who seems to be the intended audience for the book?
  3. How is the book structured?
  4. Does the structure of the book (its various parts and chapters) reinforce its larger argument? How?
  5. What kinds of sources, or examples, does the book offer in support of its argument, and which are most (and least) effective? Why?
  6. How would you position the book in relation to our other reading assignments this term?
  7. Does the author seem biased or prejudiced in any way and, if so, is that prejudice or bias the product of the author’s own background, as far as you can tell?
  8. How persuasive is the book (if certain aspects are more persuasive than others, explain why).
  9. Your review should have two goals: first, to inform the reader about the content of the book, and second, to provide an evaluation that gives your judgement of the book’s quality.

Incorporate the elements of the list above into a professional, scholarly book review presentation for your peers to view. Do not spend more than one-third of the presentation summarizing the book. The presentation should not be a chapter-by-chapter summary. The summary should consist of a discussion and highlights of the major arguments, features, trends, concepts, themes, ideas, and characteristics of the book. Much of your grade will depend on how well you describe and explain the material in your own words.

What additional activities would you add to this project to make it more complete, from a project management viewpoint?

For ACADEMICRESEARCHPRO ONLY!

 

Project Schedule

Due Week 6 and worth 150 points

This assignment consists of two (2) parts: a project schedule, and a written response. You must submit both parts as separate files for the completion of this assignment. Label each file name according to the part of the assignment it is written for.

Part A: Project Schedule

(Submit as one [1] Microsoft Project file)

  1. In Assignment 2, you developed a project plan. Now, using the information from your project proposal, create a multi-level work breakdown structure (WBS) and detailed project schedule.

    Your project must include the following criteria:

    • The project must consist of at least twenty-five (25) tasks.
    • Each task must contain a start date, a finish date, and have main staffing and non-staffing resources assigned.
    • Assume that your work activities are completed during normal weekdays (no weekend work) under normal conditions (8 hours per day).
    • In terms of holidays, you can assume no work will be done the following days: New Year’s Day, President’s Day, Good Friday, Good Monday, Friday before Memorial Day, Memorial Day, the business day before Independence Day, Independence Day, the Friday before Labor Day, Labor Day, the day before Thanksgiving Day, Thanksgiving Day, Black Friday (day after Thanksgiving), the business day before Christmas, Christmas Day, the business day after Christmas Day, and New Year’s Eve.

Part B: Written Response

(Submit as a Microsoft Word file)

Write a one to two (1-2) page response in which you:

  1. Analyze your project in terms of project completion, critical path, and slack / float. Specifically, be sure to answer the following:
    • When will the project be completed?
    • What is the critical path for the project?
    • How much slack / float is in your project? What activities have the greatest slack / float?
  2. Summarize the recommendations or improvements you would make to your project schedule. Specifically, be sure to answer the following:
    • Identify the top three (3) activities that you believe could impact the project completion date.
    • What additional activities would you add to this project to make it more complete, from a project management viewpoint?
  3. Format your assignment according to the following formatting requirements:
    • Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.

Analyze short-run and long-run production and cost functions.

Two Paper and Details

 

Instructions

 

 

 

From Assignment 1, you will use the following information:

 

Qs = -7909.89 + 79.1P

 

Qd = 38650 – 42P

 

P = 384.48 cents and Q = 22,502 units

 

 

 

You should also use the following rules for profit maximization:

 

 

 

P = MR = MC in perfect competition

 

MR = MC in imperfect competition

 

 

 

 

 

Question 1

 

Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting Qd equal to Qs. The market structure in the first assignment was competitive. This means that the firm does not have control over the price and it has to charge the equilibrium price. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price.

 

  • Since the company has control over the price, it has to decide how much to charge and how much to produce to maximize profit. 
  • The profit-maximizing/loss-minimizing quantity and price can be determined by setting the MR = MC. This involves the following.
    • Find the total revenue: TR = P x Q
    • Find the marginal revenue by calculating the derivative of the total revenue function.
    • Set MR equal to the provided MC function and solve for Q, and then for P.
  • Based on the results, the company should make a decision to continue producing or shut down.

 

 

 

Question 2

 

Given that business operations have changed from the market structure specified in the original scenario in Assignment 1, determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.

 

  • Consider the change in the degree of competition.
  • Review the sections “Industry Performance” and “Competitive Landscape” in the IBISWorld report provided.
  • Factors that might have caused change could be for example consolidation of the industry, i.e., firms become bigger and have now some control on the price.  Also, firms can differentiate their product from the products of their competitors, which again results in more control over the price.  Firms’ actions are interdependent and now their decisions are affected not just by the demand and supply conditions, but by what moves their major competitors make.  These are just examples.  You might come up with other factors.

 

 

 

Question 3

 

Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both short and the long-run.

 

TC = 160,000,000 + 100Q + 0.0063212Q2

VC = 100Q + 0.0063212Q2

MC= 100 + 0.0126424Q

 

  • To maximize profit, the firm has to find ways to maximize its total revenue and minimize its cost. You should also consider the difference between short and long run.  In the short run, at least one of the costs is fixed.  In the long run, all costs can be changes, i.e., all costs are variable. A review of the IBISWorld Industry Report on the frozen food production in the US can also help you answer this question.  The cost functions affect the profit. The cost functions are to be used to answer question 4 as well.
  • Using the provided cost data for the firm, determine whether the firm is making a profit or a loss by charging the equilibrium price determined in Assignment 1.
    • Calculate the total revenue.
    • Calculate the total cost.
    • Find the difference between TR and TC, which is the profit or the loss. 
    • Review the section “Cost Structure Benchmarks” (p. 22) in the IBISWorld report.

 

 

 

Question 4

 

Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)

 

  • Here, you have to find the profit maximizing or loss-minimizing quantity and price. Then, determine whether the company is making a profit. To find the value of Q and P, you should use the marginal rule MR = MC. 
  • MC function is given. 
  • You should calculate MR by using the demand function from Assignment 1: Qd = 38,650 – 42P.
    • First, inverse the demand function to show the price in terms of quantity:  P = 920.238 – 0.0238Q.
    • Then, find the TR function, which is equal to price times quantity TR = (920.24 – 0.0238Q)*Q = 920.24Q – 0.0238Q2. 
    • Finally, find MR which is the derivative of TR with respect to quantity, i.e., MR = 920.238 – 0.0476Q.
  • Next, set MR equal to the MC given in the second assignment and solve for the profit maximizing or loss minimizing Q and P.
  • When you find the values of Q and P, you can plug in the number for Q into the TR function to find the TR and in the TC function, to find the TC.
  • Then subtract TC from TR to find the total profit. 
    • If you get a negative number, the firm is making a loss. 
    • If the number is positive, the firm is making a profit.
  • If the firm is making a loss, you should figure out whether the firm should continue to produce at a loss in the short run, or shut
    • To answer this question, you should compare the TR with VC, or price with AVC.  If the firm is making a loss and the TR is higher than VC or the price is higher than the AVC, then it would be better off producing rather than shutting down because it will be able to cover some of its fixed cost. But if TR is smaller than VC, or if price is smaller than AVC, the firm will be better of shutting down.

 

Question 5

 

Suggest one (1) pricing policy that will enable your low-calorie, frozen microwavable food company to maximize profits. Provide a rationale for your suggestion.

 

(Hints:

 

  • In Assignment 1, you determined your firm’s market demand equation. Now you need to find the inverse demand equation. Having found that, find the Total Revenue function for your firm (TR is P x Q). From your firm’s Total Revenue function, then find your Marginal Revenue (MR) function.
  • Use the profit maximization rule MR = MC to determine your optimal price and optimal output level now that you have market power. Compare these values with the values you generated in Assignment 1. Determine whether your price higher is or lower.)

 

  • Use the profit-maximizing rule MC = MR to find the price and quantity that maximize profit.

 

 

 

Question 6

 

Outline a plan, based on the information provided in the scenario, which the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term, and the fundamental manner in which each factor influences managerial decisions.

 

(Hints:

 

  • Calculate profit in the short run by using the price and output levels you generated in part 5. Optional: You may want to compare this to what profit would have been in Assignment 1 using the cost function provided here.
  • Calculate profit in the long run by using the output level you generated in part 5 and cost data in part 3 and assuming that the selling environment will likely be very competitive. Determine why this would be a valid assumption.)

 

  • You can also review the section “Key Statistics” on p. 38 of the IBISWorld Industry Report Report.

 

 

 

Question 7

 

Recommend two (2) actions that the company could take in order to improve its profitability and deliver more value to its stakeholders. Outline, in brief, a plan to implement your recommendations.

Review the sections “Industry Performance” and “Products and Markets”

 

Additional Requirements for Assignment

  1. Assignment 2: Operations Decision

    Due Week 6 and worth 300 points

  3. Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie frozen, microwavable food company operates.
  5. Use the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide).
  7. Write a six to eight (6-8) page paper in which you:
  9. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price.
  10. Given that business operations have changed from the market structure specified in the original scenario in Assignment 1, determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.
  11. Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both the short-run and the long-run.

TC = 160,000,000 + 100Q + 0.0063212Q2

VC = 100Q + 0.0063212Q2

MC= 100 + 0.0126424Q

  1. Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)
  2. Suggest one (1) pricing policy that will enable your low-calorie, frozen microwavable food company to maximize profits. Provide a rationale for your suggestion.

(Hints:

  • In Assignment 1, you determined your firm’s market demand equation. Now you need to find the inverse demand equation. Having found that, find the Total Revenue function for your firm (TR is P x Q). From your firm’s Total Revenue function, then find your Marginal Revenue (MR) function.
  • Use the profit maximization rule MR = MC to determine your optimal price and optimal output level now that you have market power. Compare these values with the values you generated in Assignment 1. Determine whether your price higher is or lower.)
  1. Outline a plan, based on the information provided in the scenario, which the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term, and the fundamental manner in which each factor influences managerial decisions.

(Hints:

  • Calculate profit in the short run by using the price and output levels you generated in part 5. Optional: You may want to compare this to what profit would have been in Assignment 1 using the cost function provided here.
  • Calculate profit in the long run by using the output level you generated in part 5 and cost data in part 3 and assuming that the selling environment will likely be very competitive. Determine why this would be a valid assumption.)
  1. Recommend two (2) actions that the company could take in order to improve its profitability and deliver more value to its stakeholders. Outline, in brief, a plan to implement your recommendations.
  2. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze short-run and long-run production and cost functions.
  • Apply macroeconomic concepts to changes in global and national economies and how they affect economic growth, inflation, interest rates, and wage rates.
  • Evaluate the profit-maximizing price and output level for given operating costs for monopolies and firms in competitive industries.
  • Use technology and information resources to research issues in managerial economics and globalization.
  • Write clearly and concisely about managerial economics and globalization using proper writing mechanics.

Click here to view the grading rubric.

 

  • By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

Assignment 2: Operations Decision

Due Week 6 and worth 300 points

Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie frozen, microwavable food company operates.

Use the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide).

Write a six to eight (6-8) page paper in which you:

  1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal†price.
  2. Given that business operations have changed from the market structure specified in the original scenario in Assignment 1, determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.
  3. Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both the short-run and the long-run.

TC = 160,000,000 + 100Q + 0.0063212Q2

VC = 100Q + 0.0063212Q2

MC= 100 + 0.0126424Q

  1. Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)
  2. Suggest one (1) pricing policy that will enable your low-calorie, frozen microwavable food company to maximize profits. Provide a rationale for your suggestion.

(Hints:

In Assignment 1, you determined your firm’s market demand equation. Now you need to find the inverse demand equation. Having found that, find the Total Revenue function for your firm (TR is P x Q). From your firm’s Total Revenue function, then find your Marginal Revenue (MR) function.

Use the profit maximization rule MR = MC to determine your optimal price and optimal output level now that you have market power. Compare these values with the values you generated in Assignment 1. Determine whether your price higher is or lower.)

  1. Outline a plan, based on the information provided in the scenario, which the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term, and the fundamental manner in which each factor influences managerial decisions.

(Hints:

Calculate profit in the short run by using the price and output levels you generated in part 5. Optional: You may want to compare this to what profit would have been in Assignment 1 using the cost function provided here.

Calculate profit in the long run by using the output level you generated in part 5 and cost data in part 3 and assuming that the selling environment will likely be very competitive. Determine why this would be a valid assumption.)

  1. Recommend two (2) actions that the company could take in order to improve its profitability and deliver more value to its stakeholders. Outline, in brief, a plan to implement your recommendations.
  2. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze short-run and long-run production and cost functions.

Apply macroeconomic concepts to changes in global and national economies and how they affect economic growth, inflation, interest rates, and wage rates.

Evaluate the profit-maximizing price and output level for given operating costs for monopolies and firms in competitive industries.

Use technology and information resources to research issues in managerial economics and globalization.

Write clearly and concisely about managerial economics and globalization using proper writing mechanics.

Click here to view the grading rubric.

By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssignâ„¢ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without rec

Determine which tasks need to be completed first and which tasks are dependent upon other tasks to be completed prior to starting.

Developing the Project Plan and Determining Critical Path

Assignment 2: LASA – Project Planning – Developing the Project Plan and Determining Critical Path

    1. Using the District4WarehouseMove WBS.xls provided, create a project plan for the District 4 Warehouse Move project. Use the PDF document, Project Plan Check – District4Move, to check your work to be sure you have created your starting project plan correctly. ProjectLibre is required for this task. If you have not yet downloaded Projectile, please click here and follow the directions to do so now.

      Note: you will need to insert a column to include your WBS codes, then you will need to sequence the tasks to show tasks by work package.

 

    1. Based upon the details in the WBS and the project case, determine which tasks need to be completed first and which tasks are dependent upon other tasks to be completed prior to starting. Using this information identify predecessors in your project plan’s predecessor column. Complete the predecessor column by entering the line number of tasks that must be completed in order for each task to start. This will create your project timeline.

 

  1. Using ProjectLibre’s Network or flow diagram view, determine the critical path for this project. In a MS Word document, list the activities that are on the critical path. Considering the risks identified in the risk table below, identify which risks would be most likely to increase your project timeline. Justify your responses.
  2. Submit both your completed project plan and your MS Word document.

District 4 Production Warehouse Move Project – Risk Table

1

 Permits are not received per the schedule
2 Finish work contractors walk off the job half way through
3 Framing and drywall contractors are running behind schedule and can only produce half their crew as scheduled
4 Work benches are poor quality and 1/3 will have to be rebuilt

Submit your plan to M3: Assignment 2 Dropbox by Wednesday, February 10, 2016.

Assignment 2 Grading Criteria
Maximum Points
Correctly developed a project plan from the WBS provided
60
Completed the predecessor column correctly in the project plan based upon information in the case.
40
Correctly identified critical path activities
16
Correctly identified risks that would impact the project schedule

What is the role of the WTO and economic communities in encouraging free trade

Short answer

2-1. Describe the market conditions that influence a firm’s decision to enter foreign markets.

2-2. Explain what world trade means. What is the role of the WTO and economic communities in encouraging free trade? What is protectionism? Explain import quo- tas, embargoes, and tariffs.

2-3. Explain how GDP the categories of economic develop ment, and the business cycle influence marketers’ de- cisions in entering global markets. What are the BRIC countries? What is the Group of Eight (G8)?

2-4. Explain the types of competition marketers face: dis- cretionary income competition, product competition, and brand competition.

2-5. What are a monopoly, an oligopoly, monopolistic com- petition, and pure competition?

Identify the primary conversion goal for the company’s main website.

During the first few weeks, you have laid out the Google Analytics platform and campaign goals for the apparel company’s website. Now, for your fourth assignment task, you will need to lay out the marketing funnel and conversion strategy.

For Week 3, you chose one goal. For this week, you will complete the entire funnel by completing the following in Microsoft PowerPoint format:

  • Identify the primary conversion goal for the company’s main website.
  • Identify the secondary conversion goals for the same site.
  • Lay out what stage of the marketing funnel each conversion goal resides in.
  • Produce a strategic blueprint, detailing how you will get users to and through each of the following stages of the marketing funnel. You must provide at least three unique tactics for each stage:
    • Generate Site Traffic
    • Engage New Users
    • Convert New Users
    • Preserve Current Customers

Create a presentation with highlights on the slides and detailed explanation of each slide’s content in the speaker’s notes area.

Deliverables:

Ensure the following:

  • Your assignment should be 10 slides long.
  • Use proper MLA formatting.
  • Save your assignment as a Microsoft PowerPoint presentation.
  • Name your document AI_ADVA407_W4_A2_Lastname_Firstinitial.ppt.
  • Submit the document to the W4 Assignment 2 Dropbox by Saturday, February 6, 2016.

Describe strategies for using communication techniques to resolve interpersonal conflicts.

Interpersonal Communication

Final Paper Outline

 

Before beginning this assignment, review the   Final Paper instructions. You will see that you will be writing a letter of advice for a couple or group of co-workers, using the first five course learning objectives of this course. This assignment is designed to get you to create a plan for doing that final assignment that will be due in Week Five.

The course learning objectives you will need to cover are:

  • Explain the principles of and barriers to effective interpersonal communications.
  • Analyze the role of communication in developing and maintaining one’s self-concept, self-image, and self-esteem.
  • Differentiate appropriate levels of self-disclosure and emotional intelligence in various relationships.
  • Describe strategies for using communication techniques to resolve interpersonal conflicts.
  • Analyze the impact of gender and culture on interpersonal communications.

This week, you will write an outline for your Final Paper. You must use the   Outline Template as the basis of your outline.

The outline must contain

  • An introduction with thesis statement. Please visit the Ashford Writing Center for more details and see the following web pages in particular:
  • All learning objectives, with details about how you plan to address each. Please be sure to explain how you plan to support all of your key claims with evidence. Here, you don not have to write full body paragraphs, but you must give your instructor a sense of how you plan to cover each objective with course materials, independent academic research, and personal experiences that correlate with those key points.
  • A conclusion. The conclusion should restate the overall perspective offered in the paper, with a restatement of the thesis and the central points outlined in the paper.
  • A reference page containing at least three academic resources. You should find at least two of these resources independently in the Ashford University Library. To get started, review the following resources. And if you need further assistance, please contact the Ashford University Library.

Remember, you will need to cite your sources in order to get credit for the use of course and academic materials, which is part of how you will be assessed. If you do not understand how to do this, please review the resources provided above. If you are still having difficulties, contact your instructor. You will receive feedback on this draft so that you can make the necessary improvements for your Final Paper submission during Week Five.

Need more help?

Take a look at the   Sample Outline for a sense of how to approach this task. Notice there are comments on the paper that make note of strengths and weaknesses. Please only use this as a guide. Do not copy any of the content. Feel free to also reach out to your instructor for additional guidance.