Determine what sets each core message apart from competitors.

Week 5 Discussion

Week 5 Discussion
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“Brand Identity” Please respond to the following:

  • Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.
  • Evaluate how a company’s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty a

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