Discuss strategies used at corporate, business and function levels using the concepts learned in the course;

Phase 1-Strategic Plan




  • Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document.  The final product will be 4 pages in length excluding the title page, exhibits and reference page.
  • In phase 1 of this final project, student will work in a group to create a strategic plan and present the plan in a professional manner.  The plan requires a paper submitted to the Assignment Folder.
  • Students will perform a strategic plan on a company (To be provided)
  • In writing the analysis, the writing is in the third person.  What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
  • The comprehensive strategic plan will include
    • financial analysis
    • technique analysis
    • SWOT analysis
  • In developing the plan, students will:

    Identify strategies;

    Discuss strategies used at corporate, business and function levels using the concepts learned in the course;

    Recommend specific strategies and long-term objectives;

    Recommend procedures for strategy review and evaluation;

    Use frameworks and tools discussed throughout the course.

  • Identify strategy recommendations in the following format for the formulation of strategies.  View Strategy Content Guidelines.


    • Goal (The desired outcomes to be achieved)
    • Objective (Measurable milestone toward accomplishing the Goal)
    • Strategy (The approach used to achieve the Goal)
    • Tactic (A specific activity undertaken to implement the Strategy)




**Create an introductory paragraph.  The Introduction should clearly and concisely convey the main points of the assignment requirements.


**Write a summary paragraph.  A summary paragraph restates the main idea(s) of the essay.  Make sure to leave a reader with a sense that the essay is complete.  The summary paragraph is the last paragraph of a paper.


** Read all course material for weeks 1 and 2 and perform independent research to provide a comprehensive strategic plan.


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