Throughout class, you have been working with a product of your creation that dealt domestically. This week, you will switch gears and address a real company that does global business.

Note: Please refrain from using assignments from other classes that you have taken.

The Analysis

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

• Describe the main line of business of the company.
• Name 4 of the countries in which the company operates.
• Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:
  • Competition
  • Target market
  • Product strategy
  • Distribution strategy
  • Communication strategy
  • Pricing strategy
• Describe any differences observed in the implementation of this concept from one country to another.

This assignment will be assessed using additional criteria provided here.