Nokia Aims Way Beyond Handsets Business Week Case #17
Note: You will find this case in your text.
1. Give an example from the case or from your own research of how Nokia approached its venture into the content area.
2. Do you think NokiaÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s strategy to enter the content area is more successful than the mobile operator VodaphoneÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s $38 billion attempt to enter the content area? Why or why not. Explain using information from the case or your own research.
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