Using either an example given by Patrice or another company NOT listed in the Textbook
Describe the Response to the crisis in terms of the Five Components of a Crisis Management Program
(Avoidance, Response, Root Cause Analysis and Resolution). How did the Company handle the crisis
and how could it have handled it better?
Patrice Smith video: https://www.youtube.com/watch?v=tbc5nsfCTn0 (Patrice gave an example at 22:40 in this video, please listen it first if you decide to use this example to write this paper. Thank you !)
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