Prompt: What is the role of branding in today’s marketing communications?

Some question to consider as you address the prompt:

* How does a brand add value to an organization’s communications process?

* What makes a branding initiative/program successful?

* How does an organization’s branding efforts go awry?

* What will be the future of branding?

Task: Submit a response to the discussion prompt on the Blackboard Discussion Board.

Responses must:

* Be at least 300 words in length

* Utilize 2-3 scholarly sources

* Apply concepts to a particular example (i.e. a specific company, personal situation, country, etc.)

* Demonstrate the application of course material

* Conform to professional writing and presentation standards.