How does globalization of domestic brands present unique culture problems abroad?

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Question 1.  The following topic(s) will demonstrate what the discussion is about, but feel free to branch off or expand on the topics. In addition to this discussion, you will be asked to craft a 150 word reflection on what you have learned through this conversation and post it to the Reflection Journal. The more active you are in this part of the discussion, the more you will have to draw from in your reflection, so get involved, be active, help out your classmates when they need it, and, most of all, enjoy the conversation.

The more active you are in this part of the discussion, the more you will have to draw from in your reflection, so get involved, be active, help out your classmates when they need it, and, most of all, enjoy the conversation.

In the book Pour Your Heart Into It, Schulz relied on several people for advice when he was following his dreams. Think about a time when you have given or received advice. Was it helpful? Was it not so good advice? Additionally, list two or more traits you would like to see in a mentor. Why are these traits important to you?

 

Question 2.  How does globalization of domestic brands present unique culture problems abroad? How could these issues be avoided? How does an understanding of your culture allow you to better understand the culture of others?

 

 

Question 3. Why would a multicultural household be an attractive target for marketers? Explain your answer and provide a few examples of how a marketer might attempt to capture those consumers.

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