How has the digital revolution changed marketing communications?

Digital Revolution change marketing

Prompt: How has the digital revolution changed marketing communications?

 

Some questions to consider as youADDRESS the prompt:

 

  • What are the key differences between how brands communicated with customers prior to the digital revolution and after the digital revolution?
  • How have interactions between customers and brands changed as a result of the digital revolution?
  • Are marketing communicationsMORE or less effective as a result of the digital revolution? Why?

Responses must:

 

  • Be at least 300 words in length
  • Utilize 2-3 scholarly sources
  • APPLYconcepts to a particular example (i.e. a specific company, personal situation, country, etc.)

 

Answer

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