- On Consumer Buying Behavior:
- Referring to your company, describe a scenario of your typical customer using the buyer
decision process when considering purchasing your company’s product/service. Use the language from our readings.
- Consider pulling from your database research offered in our library workshop to authenticate how your customers behave in your market environment.
- Additionally, from the criteria that influence the rate of adoption, in what area does your company/product excel and what area does your company/product require attention to strengthen the adoption process? Be detailed in your response.
- On Branding and the Product Lifecycle:
- Identify and discuss the central features of your company’s brand vision, brand personality,
and brand position – be specific
- Additionally, identify at what stage your brand falls within the product lifecycle model.
What is required for you to ensure that the customer remains eternally ‘connected’ to your
- Lastly, how would you describe the promise of your company’s brand? Is this promise authentic? Explain.
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