Identify any special skills you possess which enable you to ensure the success of your plan.


For your Capstone Project you will be writing a strategic plan for OCS.  A key to writing the OCS strategic plan (also referred to as your Capstone Project or Project) is to clearly outline the contents of your business plan as follows:

  1. Begin with a cover sheet with the title of your project, date of submission, your name, and your email address.
  2. Construct a one page Table of Contents which outlines the sections of your business plan.
  3. Write an “Introduction” section of the business plan. This will include a description of your project and a brief statement of how you see the project fitting into your program of studies and areas of professional interest. This should be 1-2 pages in length.
  4. Write an “Expected Outcomes or Alternatives” section. Describe the expected outcomes or alternatives that you anticipate from completing this business plan. This may be speculative at this point in time, but we simply wish you to consider what outcomes you deem possible from this assignment. You should also comment here on the personal and/or organizational benefits that may likely flow from completing this business plan. This should be 1-3 pages in length.
  5. Write a “Key to Business Plan Success” section. This should be a brief statement of what you believe would make your business plan a success. If you were asked to evaluate this business plan at this point in the process, what criteria would you recommend as being useful in conducting such an evaluation.
  6. Write a “Business Description”. Here you will paint a vivid a picture of your company’s vision and the breakthrough idea your plan offers to the market.
    • Identify any special skills you possess which enable you to ensure the success of your plan.
    • Include any personal incentives for starting this business
    • Discuss any previous experience you possess in creating and operating a business in your chosen industry.
    • Write a brief industry analysis, with a discussion of existing compet

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