Identify the targeted audience of the communication.

Audience Awareness Activity

Select three pieces of media communication, each targeted to a different audience. Use Web sites, online brochures, online promotional pieces, online newspaper articles, and other media that are available online. Be sure to provide the URL for any of the online communications found online. For each media communication, write a 200-word paragraph that includes the following:


  • Identify the targeted audience of the communication.
  • Examine the elements, both written and visual, incorporated into the communication for its particular audience and whether or not these elements are effective in targeting its audience.
  • Argue whether or not you believe the writer of the communication had a clear sense of the targeted audience.

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