If you were a marketing executive, would you have a policy against green washing?

Discussion Questions 1 & 2

 

 

 

DQ 1: Claims to Environmental Friendliness

 

After reading “The ‘six sins of green washing’: A study of environmental claims in North American markets,” discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of green washing? If you were a marketing executive, would you have a policy against green washing? Why or why not?

 

DQ 2: Environmental Statues

 

Small Business Administration’s article, titled “Environmental Regulations”,  and visit the United States Environmental Protection Agency’s “Laws & Regulations” page.

 

Identify one environmental law that is relevant to your past, current, or future employer. Apply that law to a business situation created by that employer. How does (or did) that employer maintain compliance with that statute?  Do you believe that environmental regulations help or hinder business? Why, or why not?

Answer

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