ASSIGNMENT 2 (MGT322)
Q.1. What are the key drivers of Customer loyalty? How far these drivers help a company retain its Customers.
Q2. What do you understand by the term Return on Investment (ROI)? What are the two main drivers of ROI?
Q.3.State the difference between bow tie and diamond Customer relationship management?
Q.4. Explain Fixed cost and Variable cost with suitable examples.
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