Marketing
Open the pdf, and answer three question.
1.
What does it actually mean when a food product claims to be organic? What are the cost implications of organic foods?
2.
Summarize the types of consumers most likely to purchase organic products, and briefly explain why this segment is attracted to organic products.
3.
Besides the strategies described in the article for marketing organic products to consumers, suggest at least three other strategies that you think would work.
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