What is the positioning strategy of this particular brand?

Unit I Assignment

 

Unit 1 Essay

 

Using the Columbia Southern University online library, research your favorite brand with respect to its effectiveness in new product marketing. Use the most current Interbrand  rating of brands as a reference (see Figure 1-5 of your course textbook).

 

1. Describe the target market that your brand is hoping to reach. What is the positioning strategy of this particular brand?

 

2. Examine the brand’s overall effectiveness in reaching its target market with both new products and existing products.

 

3. Identify the challenges and opportunities associated with this brand.

 

4. Recommend strategies that this particular brand should take in the next 10 years in order to maintain and/or increase their effectiveness.

 

 

 

Your APA-formatted response should be a minimum of two doubled spaced pages (not including the title and reference pages). You are required to use your course textbook, the Interbrand website, and at minimum one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

 

 

 

Course Textbook

 

Keller, K.L. (2014). Strategic brand management: Building, measuring, and managing brand equity, (4th ed.). Upper Saddle River, NJ: Prentice Hall.

 

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]