What is the target market for this marketing plan? Is this the correct target market?

Principles of Marketing Homework

  1. 1- What is the target market for this marketing plan? Is this the correct target market? Why or why not?

    2- What is the strategy Hillside Veterinary Clinic intends to use?  Is it viable (good)? Why or why not?

    3-What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?

     

     

    2. Choose a company and give a 1 paragraph summary of who they are and how they market to the community. Answer and discuss the following questions:

     1- What is their target market?

    2- Do they segment? If so, how?

    3- Do they use a positioning strategy? If so, what is it?

    4- Does their current marketing strategy work? Discuss why or why not.

     

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