What issues and questions must be considered when selecting and managing a target market?

Entrepreneurial Marketing

PAPER DUE BY JANUARY 30, 2016 @ 12:00 NOON

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, Write a 1,400- to 1,750-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

  • Target Market
    • What is a target market?
    • What is the target market of the product or service selected?
    • What is the importance of selecting a target market?
    • What issues and questions must be considered when selecting and managing a target market?
  • Branding
    • What is a brand?
    • Why is branding important?
    • After selecting a current, common health care brand, address the following:
      • What images or thoughts do you relate to that brand?
      • Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
      • Is the product successful?
      • What is the profitability of the product and what is the effect on the bottom line?
      • If this were your product or service, what might you do differently?

Cite a minimum of four scholarly sources.

Format your paper consistent with APA guidelines.

Answer
Submitted by nerdygirlsofty on Tue, 2016-01-26 14:00

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total: