Fallacies and Rhetorical Devices
Analyze the ad (will send separately) for uses of rhetorical devices or fallacies. Explain which devices you see in the ad, making sure to be specific in your analysis. You must clearly identify the specific parts of the advertisement that you find rhetorical or fallacious.
In addition to identifying any rhetorical devices and fallacies, analyze the ad in terms of the following:
Who is targeted in the ad (who is the target audience?)?
What psychological effect does the ad have on the audience?
What subconscious needs or desires among the audience does the ad seem to be playing upon?
The written analysis must be at least 1000 words
Now, create a new ad (actually make the new ad) for the product advertized in the original ad. Your new ad should be targeted toward a critical thinker. Therefore, your new ad should not use any rhetorical devices or fallacies to persuade the audience. Instead, your new ad should present a well-reasoned, well-supported argument for why a critical thinker should buy the product. You will probably have to do research to create the argument. You may also need to change the visual images or pictures from the original add (feel free to use pictures from whatever source you like….just be sure that the images you choose do not have any manipulative rhetorical effect on the audience.).
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