What sources of competitive advantage was it able to develop against McDonald’s in its home market?

CASE: Jollibee Foods Corporation: International Expansion

Please answer this question :

1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market?

2. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement his priorities?

3. As Noli Tingzon, how would you deal with the three options described at the end of the case? How would you implement your decision?        The total number of pages given for this assignment [actual write-up] is 5 pages only. The assignment has to be typed in Times-Roman 12 inches font size and double spaced.

 and I need exhibits Supports the answers N the end and that case from this book (Christopher A. Bartlett and Paul Beamish, Transnational Management: Text, Cases, and Readings in Cross Border Management, McGraw Hill-Irwin, Seventh Edition, 2013. (BB)

 

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