BE 430 Final Exam
- (TCO 1) Which is the greatest value of global e-commerce transactions?
- (TCO 1) Which of these is mainly associated with buy-side e-commerce?
- (TCO 1) A fulfillment risk of E-business is:
- (TCO 1) An affiliate can best judge their site effectiveness through__________.
- (TCO 1) An intermediary site which is a gateway to a range of services and information on other sites is__________.
- (TCO 1) A revenue model is typically:
- (TCO 2) A company ________ can be used to provide shared content for staff only.
- (TCO 2) EDI is__________.
- (TCO 2) A company ________ site can be used to provide access to all interested users.
- (TCO 3) A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.
1.(TCO 2) An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.
- (TCO 2) Which of these factors is most relevant to assessing offline purchases resulting from online use?
- (TCO 2) WAP stands for__________.
- (TCO 3) Why is it often necessary to revisit previous stages in the systems development life cycle?
- (TCO 4) Strategic option selection forms part of:
- (TCO 4) An example of a metric from the customer component of the balanced scorecard:
- (TCO 4) An example of the improved bargaining power of suppliers online.
- (TCO 5) What is the focus of marketing orientation?
- (TCO 5) Internet contribution is a good indicator of_________.
- (TCO 5) The direct online contribution effectiveness refers to__________.
1.(TCO 6) Which of the following describes flow process charts?
- (TCO 7) Tacit knowledge is__________.
- (TCO 8) One user viewing one page of a website is__________.
- (TCO 1 and 2) Explain Tim Berners-Lee’s contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.
- (TCO 4) Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.
- (TCO 5) What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.
- (TCO 6 and 8) When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).
- (TCOs 1,3,4,5) Compare and contrast the traditional business model with the e-commerce model.
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