Which organizational structure described in the chapter does Volkswagen’s “customer oriented” structure most closely resemble?

Discussion

Discuss the importance of recognizing and implementing different entry strategies and organizational arrangements which result in shared control and oversight through collaborative relationships, as illustrated in the Chapter 9 opening-discussion case, “Volkswagen’s Comeback: Aligning Strategy and Structure.”  Please post your Discussion based on the following questions:

1) Which organizational structure described in the chapter does Volkswagen’s “customer oriented” structure most closely resemble?

2) How might such a structure help or hinder entry into new markets?

3) Does a matrix or customer-oriented structure lend itself better to forming joint ventures and alliances?

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