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Use the University of Phoenix Material: Business Model and Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:

• Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.

• Describe how the division addresses customer needs and achieves competitive advantage.

• Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

• Explain how the vision, mission, and value of the new division align with the company’s mission and vision.

• Summarize how the vision, mission, and values guide the division’s strategic direction.

• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

and

Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.

Create a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

• External forces and trends considerations:

• • Legal and regulatory
  • Global
  • Economic
  • Technological
  • Innovation
  • Social
  • Environmental
  • Competitive analysis

• Internal forces and trends considerations:

• • Strategy
  • Structures
  • Processes and systems
  • Resources
  • Goals
  • Strategic capabilities
  • Culture
  • Technologies
  • Innovations
  • Intellectual property
  • Leadership

Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

• Include economic and legal and regulatory forces and trends.

• Critique how well the organization adapts to change.

• Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.

• Identify issues and/or opportunities:

• • Identify the major issues and/or opportunities that the company faces based on your analysis.
  • Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
  • Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:

“Don’t tell me about your manure, tell me about my flowers”

View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication.

•  Obama: “Hope” (Political Campaign Poster)   (http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster)
• “We Can Do It!” (Propaganda Poster)  (http://en.wikipedia.org/wiki/We_Can_Do_It!)
• Old Spice: The Man Your Man Could Smell Like  (http://www.youtube.com/watch?v=owGykVbfgUE)

• 1984 Apple’s Macintosh Commercial (HD)  [Video file]. (n.d.). Retrieved from http://www.youtube.com/embed/VtvjbmoDx-I
• Click here for a transcript of the video.
• Volkswagen: “Think Small” (Print Ad)  (http://en.wikipedia.org/wiki/File:Think_Small.jpg)

Guided Response: Respond to at least two of your peers. How did your interpretation of the advertisements differ from theirs? How was it similar? Finally, looking at the possible differences in interpretation, what does this tell you about communicating a message in advertising?

A financial transaction is an economic event that affects the assets and equities of the firm, is reflected in its accounts, and is measured in monetary terms. Financial transactions are common, repetitive events that involve external parties (customers or suppliers) or internal events (depreciation, use of materials, etc.). Similar transactions are grouped into cycles.

Conduct a preliminary search and:

• Discuss the key activities in the revenue, conversion, and expenditure cycles.
• What does an entity-relationship diagram represent? Why do accountants need to understand them?
• There are two subsystems to the revenue cycle. Discuss what are they and what occurs within each.

In your own words, post a substantive response to the Discussion Board question(s) and comment on other postings. Your response should address the DB question(s) and move the conversation forward. You will be graded on the quality of your postings, including mastery of the concept as well as critical thinking. If asked for your opinion, do not simply state that it is a good or bad idea; elaborate on your reasons and argument. Include enough detail to substantiate your thinking as well as your position on the questions or comments.

Please submit your assignment.

In this third week assignment, you will prepare a brief outline in which you will draft the main content areas to be examined in greater detail in the Final Project. To begin, select one of the following groups in need from which you will base your outline:

• Children and families
• The elderly
• The homeless
• Mental illness
• Physical disability

Prepare an outline that identifies (lists) and describes each of the content areas below (three to five sentences for each area) that you might use with clients from this group if you were a human services professional.

Communication Book:

• Describe one communication theory that can be applied in a health and human services setting.
• Describe an effective verbal communication technique in a health and human services setting and how you would use it.
• Describe an effective nonverbal communication technique in a health and human services setting and how you would use it.
• Describe one empathy skill in interpersonal and group settings (e.g., one-on-one client interaction, facilitating a group session, etc.)  and how you would use it in both situations.

Read the following vignette:

Christina is a 25-year-old Mexican American woman who has been working as an elementary school teacher since she graduated from college three years ago. Although she does well at her job, she has been feeling low ever since she left college. When she took this teaching position, she had to relocate to a city over four hours away from her family and the house she grew up in. Even though she has made some new friends, Christina still feels disconnected and lonely. She is also concerned about her mother, who has been diagnosed with a serious health condition.

For the past month, Christina has felt much worse. She reports feeling very sad and tired most of the time and is having difficulty concentrating at work. She says that she does not have enough energy to accomplish the things she would like to do. She admits to overeating and drinking every evening to “unwind” after school, and is concerned she is sleeping too much on the weekends. She also has very low self-esteem, despite being well-liked at her school and receiving good performance evaluations.

Christina describes her life as “heading nowhere” and says that lately she has felt extremely hopeless. She wonders if she will ever feel as happy as she did when she was in college. She does not have a history of ever feeling worse than this, and is in good health.

Based on the information presented, address the following questions in your discussion post:

1. What depressive disorder diagnosis would you consider giving to Christina? Describe the process you used for making this decision.
2. Knowing that substance use disorders can mimic and co-exist with other disorders, and that depressive disorders frequently co-occur with other disorders, including anxiety disorders, substance-related disorders, and eating disorders, what other information would you gather, or what other assessment instruments might you use, to help you make an accurate diagnosis for Christina? (Remember to refer back to the assessment information you read in Chapter 3 of theAbnormal Psychology text.)
3. What V and Z codes would you consider for Christina? How would including these systemic considerations help you in understanding Christina’s presenting symptoms and thinking about your treatment approach?
4. What social, cultural, and systemic factors would be important for you to consider when assessing and diagnosing Christina? How is the separation from her mother, family, and home impacting her? What multigenerational issues might be affecting Christina at th