Author: Custom Essay

What is the target market for this marketing plan? Is this the correct target market?

Principles of Marketing Homework

  1. 1- What is the target market for this marketing plan? Is this the correct target market? Why or why not?

    2- What is the strategy Hillside Veterinary Clinic intends to use?  Is it viable (good)? Why or why not?

    3-What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?

     

     

    2. Choose a company and give a 1 paragraph summary of who they are and how they market to the community. Answer and discuss the following questions:

     1- What is their target market?

    2- Do they segment? If so, how?

    3- Do they use a positioning strategy? If so, what is it?

    4- Does their current marketing strategy work? Discuss why or why not.

     

Attachments:

Determine the parties responsible for regulating compounding pharmacies under the current regulatory scheme, the actions that either these parties or the FDA could / should have taken in this scenario, and whether Pharma CARE could face legal exposure surrounding its practices.

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Due Week 9 and worth 300 points

You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE’s use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE’s research indicated that AD23 might also slow the progression of Alzheimer’s disease, John and his team of pharmacists began reformulating the drug to maximize that effect. In order to avoid the Food and Drug Administration’s (FDA) scrutiny, PharmaCARE established a wholly-owned subsidiary, CompCARE, to operate as a compounding pharmacy to sell the new formulation to individuals on a prescription basis. CompCARE established itself in a suburban office park near its parent’s headquarters. To conserve money and time, CompCARE did a quick, low-cost renovation.

CompCARE benefited from PharmaCARE’s reputation, databases, networks, and sales and marketing expertise, and within six (6) months had the medical community buzzing about AD23. Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even more profit, CompCARE began advertising AD23 directly to consumers and marketing the drug directly to hospitals, clinics, and physician offices, even though compounding pharmacies are not permitted to sell drugs in bulk for general use. To circumvent this technicality, CompCARE encouraged doctors to fax lists of fictitious patient names to CompCARE. PharmaCARE sold CompCARE to WellCo, a large drugstore chain, just weeks before AD23 was publicly linked to over 200 cardiac deaths.

As Comp CARE and its new parent company enjoyed record profits and PharmaCARE’s stock price approached $300 per share, reports started surfacing that people who received AD23 seemed to be suffering heart attacks at an alarming rate. The company ignored this data and continued filling large orders and paying huge bonuses to all the executives and managers, including John, whose wife recently died from a heart attack after using AD23.

John has come to you with an internal company memo describing the potential problems with AD23, and information describing the company’s willingness “roll the dice” and continue to market the drug.

Your senior partner has asked you to write a memo outlining the following issues for review by the senior partners.

In preparation for this assignment, use the Internet or Strayer Library to research examples of intellectual property theft that occurred within the past two (2) years.

Write an eight to ten (8-10) page paper in which you:

  1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.
  2. Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.
  3. Determine the parties responsible for regulating compounding pharmacies under the current regulatory scheme, the actions that either these parties or the FDA could / should have taken in this scenario, and whether PharmaCARE could face legal exposure surrounding its practices. Support your response.
  4. Analyze the manner in which PharmaCARE used U.S. law to protect its own intellectual property and if John has any claim to being the true “inventor” of AD23. Suggest at least three (3) ways the company could compensate John for the use of his intellectual property.
  5. Summarize at least one (1) current example (within the past two [2] years) of intellectual property theft, and examine the effect on that company’s brand.
  6. Analyze the potential issue surrounding the death of John’s wife and other potential litigants against PharmaCARE as a result of AD23.
  7. Specify both the major arguments that John can make to claim that he is a whistleblower and the type of protections that he should be afforded. Justify your response.
  8. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.

Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.

Assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in i

  • A

STRATEGIC MARKETING PLAN

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

  • Describe the new product or service.
  • Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

  • Marketing objectives include goals for sales, profits, market share (as examples)
  • Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

  • State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
  • Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

  1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
  2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
  3. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
  4. Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.

MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

MARKETING MIX: CHANNELS OF DISTRIBUTION

Channels of Distribution: Specify the type of distribution channel you will use and include rationale.

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

CONCLUSION

 

THIS IS THE BUSINESS:

I will be assisting everyone with their financial future. Manay people assume that they have it covered to sum extend however, the uniqueness of my firm is to assist them in saving monies. I will review the financial history of each client, no matter the age and assist accordingly with certain recommendations. What differenciates me from other similar firms would be the personal one on one service that would be offered. My role would be the minute you enter the doors of my office, I litterally hold your hands and walk you through a better financial future. Whether you are overloaded with debt or not. Whatever the finacial problem be will be fixed, once visited.

 

 

I personally believe in providing that service given the fall in the market in 2008. There are too many people hurting financially and have no idea how to fix it and they are overloaded with debt. For those who are not in the hole I will review their portfolio and give them updated information just so that they can see what is trending in the financial market, For those who require debt consolidation I will assit accordingly. I will start with 4 carefully personally hand picked staff members that works towards the same goal of assisting our clients needs. I will address the 3 p’s as that is key to getting the customers to my office. The office will be a one stop shop for all financial needs.

 

Answer

What is the moral responsibility of all participants?

FOR Prof.Qlty ONLY

Dear Professor,

 

Please follow the instructions  and proceed if you are able to deliver a 100 % plagarism free work. Also noticed there’s  two diferent assigments.

 

Assigment 1

 

Select a provided ethical scenario or choose one from section IV of Thinking Critically.

Analyze your chosen scenario from a critical thinking perspective.

Write a 200- to 350-word response to each of the following:

  • What is the moral responsibility of all participants?
  • What are the stakeholders’ moral failings?
  • What ideals or obligations are in conflict?
  • What is the best outcome, given the consequences?

Write a brief reflection of your analysis by describing the relationship between critical thinking and ethics.

Assigment 2

 

Write a 200- to 350- word explanation of the relationship between critical thinking and ethics.

  • Are the principles and rules of critical thinking applicable to ethical reasoning? Why?
  • If everyone followed the rules and guidelines of logic, would there be a need for ethical decision making? Why?

Use examples from the scenarios provided this week to support your answer.( Or create  your own scenario ).

 

 

 

Determine the impact on diversity in the organization.

Create a Diversity Office – For mathguy18 ONLY

Shortly after the CNO (Chief Nurse Officer) completed her annual performance appraisal and salary evaluations, as required by the Joint Commission; you are confronted by a minority female RN that claims that her wages are substantially less than her male RN counterpart who is performing the exact same job in the oncology department. She feels as if she is being discriminated against. You realize you have no procedures in place to address these issues. Although minorities continue to be underrepresented within the healthcare workforce, your healthcare systems has continued to diversify with an increased number of ethnic and racial employees. You are aware that minorities and women will continue to comprise the highest percentage of new entrants into the labor force. You also notice that this is a pattern as this is the fourth employee that has confronted you with an issue regarding diversity (i.e. specifically differences in racial, ethnic and cultural backgrounds) in the last six weeks from the oncology department.

 

Directions:

 

create a 15-20 slide PowerPoint Presentation to make a recommendation to the CEO to create a diversity office. The presentation should include the following:

 

  • Explanation of the issues associated with awarding pay increases as it relates to performance appraisal to ensure consistency.
  • Identification of components of compensation.
  • Determination of the impact on diversity in the healthcare organization.
  • Discussion of the role leadership plays in managing diversity and strategies to employ to effectively manage diversity
  • Identification of major laws impacting the healthcare industry as it relates to hiring, terminating, and discriminating against employees.

 

Assignment 1 Grading Criteria
Explained issues associated with awarding pay increases.
Identified components of compensation.
Determine the impact on diversity in the organization.
Discuss role of leadership in managing diversity.
Recognize strategies to effectively manage diversity.
Identify major laws impacting healthcare industry.
Style: Tone, audience, and word choice

Organization: Introduction, transitions, and conclusion

Usage and Mechanics: Grammar, spelling, and sentence structure

APA Elements: In text citations and references, paraphrasing, and appropriate use of quotations and other elements of style

Explain the organizational and societal functions of PR.

Sue at 7:00 pm Mountain Time Week 3

Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

Part I: Prepare a 7- to 10-slide PowerPoint presentation in which the following is addressed:

  • Explain the organizational and societal functions of PR.
  • Compare and contrast the organizational and societal implications in the issue you have chosen.
  • Use speaker notes section of PowerPoint slides to add discussion.

Part II: Write a 525- to 700-word paper that answers the following question:

  • For the organization and the issue you have chosen, explain how Public Relations should address both the organizational and societal audiences and what public relations tools can be used to do so.

Format your paper consistent with APA guidelines.

Answer
Submitted by Super Geek on Mon, 2016-02-08 14:40

Compare that data with the crime rates in cities where marijuana remains illegal.

For NATURAL SCIENCE GURU ONLY

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

 

Research how data are used in the criminal justice system with regard to the issue of marijuana legalization. Your discussion should include the following:

 

  • The costs (time, wages, personnel allocation, logistics, and so forth) expended on processing suspected marijuana offenders through the court system.
  • The costs (time, wages, personnel allocation, logistics, and so forth) dedicated to the imprisonment of convicted marijuana offenders.
  • Investigate the crime rates in cities in which marijuana is legal. Compare that data with the crime rates in cities where marijuana remains illegal.
  • Include your opinion on whether or not marijuana should be legalized and decriminalized.

     

 

Answer

Why is it important to study the family at all?

00 character discussion

Which definition of family from the book is the “best”? Why? Which do you think is more accurate – the “family decline” or “family change” perspective? Reference some of the statistics provided in the chapter.

Why is it important to study the family at all?

Describe the portions of Singer’s article you seek to engage/critique.

POWERPOINT: World Poverty and Education

This assignment allows you to assess and defend the reasonableness of your personal beliefs through critical assessment of Singer’s arguments and the presentation of your own, original arguments about the subject using the tools of evaluation you have learned throughout the course.

Assignment Overview:

For this assignment, assume that you have been asked to present a PowerPoint presentation at your local community center about the topics of world poverty and education. You have decided to use Peter Singer’s article as the starting point of your presentation. As you craft your presentation you will need to:

  • Present the major claims of Singer.
  • Present your own original argument offering thoughtful solutions to real-world problems.
  • Back up your argument with outside research.

 

Here is the link to the article by Singer: “America’s Shame” from The Chronicle of Higher Education. 55(27), B6–B10. (EBSCO AN 37137370).

Assignment Details:

  • Develop a 12–15-slide presentation in Microsoft PowerPoint.
  • Include two additional slides—one for the title and the other for a References page.
  • Bullet points are acceptable, but use complete sentences throughout the presentation.

Be sure to include the following:

  • Describe the portions of Singer’s article you seek to engage/critique.
  • Clearly state your own argument/thesis in response.
    • Remember, the nature of the stance is not important; you can agree or disagree with any point Singer makes in the article. The important thing is for you to construct a stance that clearly engages Singer’s position. Include properly cited examples from the article.
    • As you advance your own thesis, be sure to include your position on how to address the problems that Singer discusses in his article. Again, you may agree or disagree with Singer; however, be sure to offer your own solutions to the issue of world poverty, as discussed by Singer.
  • Support your argument with the use of original research.
    • Use at least three credible, academic resources to support your positions.
    • These should be sources other than Singer’s “America’s Shame” article.
  • Apply APA standards to citation of sources.
  • Use the PowerPoint notes feature to include comprehensive speaker notes for your presentation. Include your references on one slide. Include graphs and tables where appropriate.
  • Presentation design checklist attached. More information provided upon handshake.
Assignment 1 Grading Criteria
Maximum Points
Summarize portions of Singer’s article that you wish to engage/critique.
40
Utilize tools of evaluation to create an original argument that engages Singer’s text in a way that is productive and advances your own thesis.
80
Apply research to engage Singer through the effective use of supportive evidence.
120
Presentation Components:

Organization (16)

Style (8)

Usage and Mechanics (16)

APA Elements (20)
60

What three trends does one find during and immediately after World War I?

Online Readings for Module 2

Instructions

On D2L you will find clickable links to the webpages cited below. It will be easier to use the links on D2L than to try and type out the URLS listed below. I have included them in the Course Packet as insurance (if D2L does down during the semester.) I test the links regularly. You may have to clear your browser’s history and restart the browser if a link does not work. If the link remains broken, please notify me immediately.

Webpages

United States Holocaust Memorial Museum

Antisemitism in History: World War I

World War I

World War I: Treaties and Reparations

The Holocaust: A Learning Site for Students

Scroll down and click on link “Hitler Comes to Power.” When finished reading, go back to previous page.

Scroll down and click on link “The Nazi Terror Begins.” When finished reading, go back to previous page.

Scroll down and click on link “Nazi Propaganda and Censorship.” When finished reading, go back to previous page.

Scroll down and click on link “The Boycott of Jewish Businesses.” When finished reading, go back to previous page.

Scroll down and click on link “SS Police State.”

Yad Vashem Website: The Holocaust

Overview – How Vast was the Crime

Nazi Germany and the Jews, 1933-1939 (on left-side menu)

Introduction

Antisemitism

Click on link “antisemitism (2ndparagraph) and read linked PDF.

Click on link “National Socialist Party” (3rd paragraph) and read linked PDF.

Click on link “Adolf Hitler” (3rd paragraph) and read linked PDF (up through 1938).

The Rise of the Nazis and Beginning of Persecution (on left-side menu)

Click on the link, “Paul von Hindenburg” and read linked PDF.

Click on link “general boycott against German Jews” (8th Paragraph) and read linked PDF.

Click on the link “SA” (8th Paragraph) and read linked PDF.

1938 (on left side of menu)

Click on the link “SA” (3rd Paragraph) and read the linked PDF.

Questions

  1. What three trends does one find during and immediately after World War I?
  2. What myths were created about Jews during World War I and its immediate aftermath.
  3. What were the two sides fighting in World War I called? After you answer the previous question, make a list of the countries belonging to each side.
  4. What conditions did the stalemate between the two sides in World War I create?
  5. when did the USA enter the war and what caused the country to enter the war?
  6. Why was American intervention so decisive for the outcome of the war?
  7. What was the impact of the Russian Revolution on the war and on Russia?
  8. What happened after the initial successes of the Axis powers in late winter 1918?
  9. What does the word “armistice” mean? (Feel free to look the word up in a dictionary, but put the definition in your own words.)
  10. What domestic developments in Germany contributed to the country’s need for an armistice?
  11. What did the armistice provoke in Germany?
  12. Why do historians consider World War I one of the most destructive wars in human history? Why were casualties so high?
  13. How did the Treaty of Versailles affect Germany?
  14. What did the Treaty of Saint-Germain-en-Laye result in?
  15. Which country lost territory in the Treaty of Trianon and which countries gained territory at the expense of the first country?
  16. How did the Treaty of Sèvres and the Treaty of Lausaunne change the geography of the Eastern Mediterranean and the Middle East?
  17. What was the scope of the Holocaust? In other words, how many Jews were murdered? Who did the murders? How many years did the murderous phase of the Holocaust last?
  18. How did modern Germans view Jews in a fundamentally different manner from earlier forms of antisemitism that we have studied so far?
  19. How did the Nazi Party rise to power?
  20. In what country was Hitler born and educated?
  21. How does the Yad Vashem website define the Nazi ideology and what were its main ideas?
  22. Why was Nazi state-sponsored antisemitism so much more dangerous to German Jews than earlier forms of antisemitism?
  23. Where was the party most active in its early years and where is this German state located in Germany?
  24. What was the Beer Hall Putsch and what were the consequences for Hitler and the Nazi Party?
  25. What happened to the Nazi Party after Hitler became active in politics again in 1925?
  26. Who began to support the Nazi Party during the Great Depression and for what reasons?
  27. Why was Paul von Hindenburg so popular in postwar Germany?
  28. What reasons can you infer from the biographical sketch of von Hindenburg for his decision to appoint Hitler as chancellor?
  29. Once in power, what were Hitler’s main goals? And, how did he accomplish them?
  30. The US Holocaust Memorial Museum and Yad Vashem diverge on how they interpret the Nazi Anti-Jewish Boycott of 1 April 1933. How does each interpret the boycott?
  31. Who were the SA? Who was the organization’s leader? Who eventually felt threatened by the SA and what happened to the organization in 1934?
  32. Who were the SS and who was the organization’s leader? Into what did the leader of the SS transform the original organization?

 

  1. What role did the Einsatzgruppen play in the Final Solution? What were the origins of the Einsatzgrup