Based on what you’ve learned, is the organization handling this marketing issue appropriately?

Bus 520

NO plagiarism…. paper has to be turned into TURNITIN CHECKER

 

 

The purpose of this assignment is to develop and demonstrate your ability to analyze a current event, utilizing a valid analysis framework.

Find (online) a news article about an organization or a product or a service that discusses a marketing issue. The date of the online news article must be from within the last 3 months.

Is the article/report about a new product launch? Is the organization revamping a current product? Does the article report on a marketing attempt gone bad? Has a product been an unexpected success without proper distribution plans (is it back ordered, in short supply)? Etc.

Your 2 to 3 page paper (not including Title page and Reference page) can be about any type of current marketing issue – as long as it relates to marketing. Part of the task of this assignment is to demonstrate your understanding of a “what makes this a marketing issue” (versus a management, etc.).

 

•         Give us a synopsis about the marketing issue.

•         What makes you sure this is a marketing issue? (Be specific with your reasoning)

•         What macro environmental issues led to the current situation?

•         Do you predict recovery (if a negative) or success (if a new launch or revamping of a current product)?

•         Based on what you’ve learned, is the organization handling this marketing issue appropriately?

Answer

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