How does the site accommodate the needs of a diverse customer base?

Module 06 Course Project – Website Analysis

This week you will be reviewing the website of your selected company. The purpose of this portion of your project is to determine how customer-friendly the site is and how the company uses the site to communicate with its customers. Your assignment is to write a one-page summary evaluating the company website, and be sure to address the following:

  • How visually appealing and organized is the site?
  • Is the site user-friendly? Is it easy to navigate and find information? Explain.
  • Describe the contact information and various communication methods that are available to a customer who needs to contact a representative, inquire about a product, or make a purchase.
  • How does the site accommodate the needs of a diverse customer base?
  • Does the site encourage customer loyalty? If so, how?

Please share any additional information about the site that you believe is pertinent and useful for providing an excellent customer service experience. Be sure to cite the website as a reference using APA format.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504

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