Author: Custom Essay

Read question carefully – make sure that you understand it – and then be sure to address it directly and critically in your answer, making use of relevant readings from the course handbook.
You should select your main readings from the core and further readings lists and build on these by drawing from other relevant sources. Plan your reading and preparation of the essay effectively to ensure that you have access to the material you need.
Essays should always refer to the appropriate theoretical topics covered in the course and should include media examples where relevant and appropriate..

Write an individual report discussing in detail some of the key issues that will affect your future marketing strategy, focusing on one of your potential market segments.

You should include the following:
1. Clearly discuss your one chosen target market segment making reference to any relevant motivations and trends.
2. Please focus in detail one of the following strategies:
• Please discuss in detail how you will develop your own brand positioning strategy, taking into account how this new strategy will change from any existing strategy
Or • Please discuss in detail a clear relationship building strategy for your target market.
3. Discuss your tactical marketing campaign, giving detailed examples of relevant marketing mix activity. Your activity should be linked with a common theme and clear objectives. You should make specific reference to any promotional/communication mix activity and consider any specific interactive marketing needs, taking into account latest best practice of e-marketing techniques.
4. For your chosen marketing strategy you should identify relevant smart objectives, timescales and give examples of any key performance indicators for your tactical marketing. You should discuss any issues related to the implementation and control of your ideas.
5. A list of references should be submitted which reflects the comprehensive list of sources available for this module and uses the Harvard system of referencing.

Module Learning Outcomes: 1. Critically analyse marketing issues, plan appropriate courses of action and complete, present and defend a marketing plan within a hospitality and tourism context.
2. Critically analyse and develop marketing strategies with an emphasis on brand positioning and market segmentation strategies
3. Critically analyse integrated marketing communications and their implementation
4. Analyse and evaluate the effect of contemporary marketing issues on market planning within hospitality and tourism. Grading Criteria UCB’s Generic Grading Criteria for HE work at Level 7 apply to this assignment: https://portal.ucb.ac.uk/documents/file/1144/level-7-generic-grading-sheet
• You should concentrate on marketing strategy rather than wider corporate strategic management issues
• You should be discussing your ideas for potential future marketing ideas rather than summarising existing marketing activity
• Where larger major corporate branded companies are concerned you should relate your answer to individual hotels or restaurants, for example, rather than considering corporate strategy
• You should concentrate on one target market
• Your tactical marketing ideas should reflect current best practice with the adoption of e-marketing and social media marketing ideas
• You should demonstrate evidence of wider research and reading and integrate appropriate models and theory to justify your response and discussions

Use the Electronic Reserve Readings for this course, the University Library, or other resources to locate at least three articles concerning intelligence testing.

Construct a brochure for a local elementary school. Consider your audience, as this information would likely be distributed during meetings where a child might have received an intelligence test. Your brochure would then be given to parents, guardians, and others to help them better understand the purpose of intelligence testing.

You may use the Brochure Builder provided, or you may use Word.

Include the following in your brochure:

Provide a brief overview of at least two theories of intelligence
Discuss what intelligence testing accomplishes
Discuss methods of measuring intellectual functioning
Discuss how the concept of intelligence is different than academic achievement

Include THREE credible, PEER-REVIEWED references.

Format the citations in your brochure consistent with APA guidelines.

Select any TWO listed companies from within the same business sector on the London Stock Exchange and attempt a comparative critical analysis of the following:

1. The various external sources of finance available to both companies. These sources of finance must be clearly identified, carefully explained and distinguished.

2. The possible considerations that may have been taken into account by the management when choosing the type of finance. All the relevant considerations explained and placed clearly in the context of the particular circumstances of the chosen public listed companies.

3. What are your conclusions and recommendations on their respective capital structures of the chosen companies?

The latest published financial statements for (Burberry & Prada) should be obtained (You should compare them with the same years). These are the starting point for this assignment and the five year trend for key performance indicators should be analysed. In addition you should source and analyse additional published financial information, and benchmark Burberry against Prada.

You are required to consider the information you have sourced and use financial analysis to answer the following questions (an indication of word count for each section is given for guidance):

1. Would you invest (buy shares) in this company at the current share price? (2000 words)
2. What are the limitations of financial ratio analysis and what specific problems did you face when analysing and benchmarking your chosen company? (500 words)

Your analysis should focus on analysis and interpretation of financial ratios and other financial data.
Your answer must be based on the financial information shown in the financial statements (and any other published financial information you can find for the company). General comments on strategy, marketing, human resources etc will not attract marks in this assignment.

You could follow the plan below as an example:

1. Introduction
• What companies did you choose? (in this case its Burberry)
• What is your comparison company? (in this case its Prada)
• What do these companies do in the market?
• Why did you choose these companies?
• A brief about their sales?
• Locations? Market size? Whom are their customers?
2. Financial Analysis (2011-2015) 5 years
• 5 year comparison between Burberry and Prada, about profitability then discuss the results.
• 5 year comparison about Return On Capital Employed %
• 5 year comparison about Gross Profit Margins
• 5 year comparison about operating margins
• 5 year comparison Liquidity Ratios (Current Ratio)
• 5 year comparison about quick ratio
• 5 year comparison about Inventory Ratio
• 5 year comparison Gearing Ratios (Financial Leverage)
• 5 year comparison Interest Cover
• 5 year comparison Earnings per Share (EPS)
• 5 year comparison Dividends per Share
• 5 year comparison Price Earnings Ratio
EXAMPLE OF THE 5 YEARS COMPARISON:
Company/Year 2011 2012 2013 2014 2015
Burberry
Prada
(NOTE: MIND THE CURRENCY DIFFERENCES AS ALL RESULTS SHOUL BE IN GBP, AND THE EXCHANGE RATE TO BE USED DEPENDS ON WHAT YEAR YOU’RE ANALYZING, MENTION THE EXCHANGE RATES YOU USED FOR EVERY YEAR)
3. Critical reviews of ratio analysis (in general)
• Limitations
• Historical data
• Business environment
4. Conclusion
• Are you going to buy the shares or not? Why? (Prove with graphs)
• Are you going to buy shares for capital or dividend growth? Why?

Job Satisfaction
– Globally what are the studies that have been done to study Job Satisfaction Globally and its effect by giving examples by research studies that ware done with their conclusion.
Then write about
-Job satisfaction that done for the health care worker in hospitals and in schools and give conclusion
Autonomy
-Research globally done to study Autonomy and its effect by giving examples by research studies that ware done with their result and conclusion. at least 3 studies.
Then write about
-Autonomy that done for the health care worker in hospitals and in schools that has been done with the conclusion

Self-efficacy

-Research globally done to study Self-efficacy and its effect by giving examples by research studies that ware done with their result and conclusion. at least 3 studies.
-Self-efficacy that done for the health care worker in hospitals and in schools that has been with the give result and conclusion
Relationship between all( that is the mine part in the essay take 2000 word for it )
Then write about relationship between all three (Job Satisfaction , Autonomy and Self-efficacy) and how do they complete each other if they have been used by nurses in the schools .

School Nurses( nurses working in the schools) take 2000 word for it )
-The Role of School Nurses program ( nurses working in the schools) and when it was started in the Arab world (consists of the 22 Arabic countries) What are the researches that have been done in their countries
-The Role and when it was started the School nurses program (nurses working in the schools) in GCC (Gulf Cooperation Council) and they are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. And What are the research that have been done for the nurses working in the schools in Gulf Cooperation Council
-The role of School nurses in Bahrain the Private schools and public schools, How they are working as the school health program is collaboration between ministries ministry of health and ministry of education :
Ministry of Health that provide the staff nurses and the salary
and
Ministry of Education that provide the Medical equipment and the place for the school clinic

Finally, summary
Full summary of the chapter with the main concept of the flowing
– No studies has been done in job satisfaction for the school nurses in Bahrain or in the GCC at all, that is why it is important to do this research
Pleases references from E journal and E books only so I can have access to them

This is a continuation of the order number 81534075.

Identify three (3) job requirements (e.g., needed certifications, previous work experience, external influences, etc.) that could apply to your chosen scenario. Determine two (2) ways these requirements could impact staffing at your organization. Next, suggest one (1) strategy that you could utilize to ensure that all applicants meet the identified job requirements for your organization. Justify your response.
2.Outline a long-term recruitment plan that contains at least four (4) components, is aligned with your company’s recruitment strategy, but also addresses possible job skill or credential shortages. Note: Consider concepts such as succession planning and hiring retirees.
3.Describe three (3) branding strategies that you would employ to attract qualified applicants to your organization. Next, suggest three (3) communication methods that you would utilize to reach out to applicants. Predict the outcome of integrating your branding strategies and communication methods at your organization. Provide a rationale for your response.
4.Determine two (2) selection processes for recruiting new employees that could apply to your chosen scenario and then identify five (5) selection criteria that you could use when hiring new employees. Next, analyze the effect of the five (5) identified selection criteria on long-term employee retention and preservation of organizational knowledge. Justify your response.
5.Suggest two (2) assessment methods that you could employ to select new employees for your organization and then analyze the validity and reliability of each method in regards to the job your organization is offering. Next, identify four (4) job predictors that you believe can assess candidates’ knowledge, skills, abilities, and other skills and experiences (KSAO’s). Provide support for your rationale.
6. Use at least three (3) quality resources in this assignment.

JOURNAL MUST INCLUDE A TABLE CONTENT & WORK CITED
ALL PAGES MUST BE NUMBERERED
ALL ARTICLES MUST INCLUDE DATE & SOURCE AS CAPTION
ALL ARTIFACTS MUST HAVE A COMMENT WHY IS IT OF INTEREST
PART 1 CREATE A SHORT PROFILE OF YOURSELF
Are you eligible to vote? If so are you registered to vote? Are you a member of a union? Which one? Are you an active member? Have you voted in the past? Did you vote this year? What is your congressional district & zip code?
Identify some key politicians who represent you. Local, state & national house of representative and senate. Who can you reach when you in need? Create a short directory of your local state & national representative ex office address, email, phone #
Part 2 Select 3 posts which are being contested in the election. You must select one contest for each level of government local, state, federal.
Part 3 Identify an issue of importance to you? Why this issue is important?
Identify 2 interest groups on opposite sides of this issues.
Create a short profile of these interest group include a link of their websites.
Who do they represent? What is their position on the issue? What is their membership like? How do they attempt to influence politics around this issue? What strategies do they use?

This assignment is also based on the European Tour Operators (tourism industry).
For the purposes of this assignment you need to choose a company within this industry. You
will also need to access further (and more current) information on the company.
TASKS
1. Identify and discuss strategic capabilities (resources and competences) of the
chosen company using appropriate strategy tools and identify strengths and
weaknesses for the firm. Apply the Value Chain and identify and discuss any
core competences the organisation may have. Discuss company’s financial
position.
Resources (human, physical and financial) (25 marks)
Strengths and Weaknesses (20 marks)
Value Chain (20 marks)
Core competences (5 marks)
(Total 70 marks)
2. Taking into account the above findings as well as the conclusions from your first
assignment, construct a SWOT matrix to show strategic position of the
organisation.
(10 marks)
3. Identify and discuss (providing examples and evidence) one strategic direction OR a
method for your chosen organisation. (20 marks)
GUIDELINES
a. You can use any relevant sources providing all sources are properly
referenced. Of particular relevance are sources like Keynotes, Mintel
and the FT.
b. Your assignment should not exceed 2000 words (excluding
appendices).
c. The main purpose of the assignment is to demonstrate your
understanding and application of the concepts used in the module –
do not go overboard on too much detail on the organisation itself (a
short profile in the appendix will suffice).

I want order a learning portfolio, It is kindly of  an assessment to see how you have used and assimilated information over the course of the module and also for you to see how you develop as a leader.  Therefore, the focus is mainly on personal development and critical reflection.  The requirement little complex so I will upload document about requirement detail.